Yes. That's one of the most useful parts of Panoramata.
You can customize your tracking based on the way your team actually looks at the market.
For example, we can help you track by:
So if you need to track Australian competitors separately from US competitors, you can.
If you want to follow a specific keyword, product line, promotion, audience, offer, or campaign theme, you can.
If you want one benchmark report for premium brands, another one for mass-market brands, and another one for direct competitors, we can set that up too.
Panoramata is not a big database.
It's a tracking system you can shape around your real competitive questions.
If you don't see the exact setup you need inside the platform, just ask us.
Tell us what you want to monitor, how you want it organized, and what kind of output would be useful for your team.
We'll help you make it happen.
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