Can I see when and how frequently a competitor is sending emails?

Yes. With Panoramata, you can monitor your competitors’ email marketing activity to understand their sending patterns, frequency, and timing. This will help you identify trends in their email strategies over time to help you optimize your own campaigns.

What email frequency insights can I gain?

Panoramata provides valuable insights into your competitors’ email frequency in two ways: by analyzing an individual competitor or by comparing a group of competitors.

1. For a specific competitor

You can gain insights into an individual competitor's email marketing by following the steps as follows:

• Go to the brand's profile page
• Click on the Stats tab
• Navigate to the Industry Benchmark page

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Here, you'll see three graphs that help you understand how the brand’s email activity compares with industry practices.

Email Trends vs. Industry

• Allows you to identify whether this competitor's email activity is above or below broader industry trends.

Emails sent per day of the week, on average

• Helps you understand how your competitor's email activity is distributed throughout the week, identify when they send the most emails, and discover when they send fewer emails.

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Emails sent per hour of the day, on average

• Lets you understand how competitors distribute their email sends throughout the day, from morning to evening. You can identify the hours when they send the most and least emails.

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2. For a group of competitors

You can also analyze email frequency across multiple competitors to gain a broader view, and to be able to compare your sending frequency against industry peers.

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• Click Reports on the left sidebar menu.
• Go to All Your Benchmarks if you have multiple benchmark groups, and select the desired group of competitors
• Click the Graphs tab
• Navigate to the Emails section

Here, you'll find two relevant sections:

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Avg. emails sent per week

• Allows you to understand how many emails competitors typically send each week, and determine whether your email frequency is higher or lower than the benchmark group.

Emails sent per week per brand

• Lets you understand how many emails each brand sends weekly. It also allows you to compare weekly email volume across brands to identify which competitors send more or fewer emails.

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