What types of emails can I collect?

Panoramata gathers marketing emails sent by companies. By having access to and monitoring these emails, you can uncover valuable insights into how brands engage their subscribers, launch products, drive sales, and build customer loyalty. 

Types of emails collected 

Promotional Emails 

Promotional emails are designed to drive sales, increase conversions, and highlight products or services. 

Examples are product and collection launches, new arrivals, limited-time offers, sale & discount emails. 

Example of promotional emails collected from the brand Victoria’s Secret:

Event & Seasonal Campaigns 

Brands often create campaigns around holidays, major events, and seasonal trends like Black Friday, Cyber Monday, Valentine's Day, Mother's Day, Summer, Back-to-school, and many more. 

By knowing the emails other brands send, you can identify their marketing techniques regarding seasonal patterns and promotional timing. 

Content Emails 

Content emails help the brand stay connected with subscribers by sharing updates, stories, and educational content. They typically focus on engagement rather than sales.

These include company news, product tips, brand stories, and community updates. 

Welcome Emails 

Welcome emails are usually sent when a customer subscribes to a mailing list or creates an account. They provide insight into a brand's onboarding experience and customer acquisition strategy. These emails often contain welcome messages, first purchase offers, an introduction to the brand, or some incentives for its subscribers. 

This campaign often comes in the form of an email journey/flow, which we also provide in the platform on a separate tab. 

Example of Welcome Journey emails from the brand Bark Box:

Lost Checkout or Abandoned Cart Emails 

Many brands send automated emails to customers who leave items in their shopping carts without completing a purchase. Examples include cart reminders, checkout recovery campaigns, limited stock notifications, and incentive-based offers. 

Same with Welcome Flows, we also organize these series of emails under the Flows tab. 

Filtering emails based on category 

The platform also allows you to filter the emails based on their category.  

You can do it  in two ways: 

1. From the Emails Search page, click Category and select the type of emails you want to view such as Promotional, Relational, Launch, Product, Event Campaigns, or Survey emails. The number displayed next to each category indicates how many emails are available within that category. 

2.  In the Emails tab for any brand, you'll find an index that categorizes all available emails. Simply select a category to view the emails associated with it. You'll also see the percentage of emails sent within each category to help you understand how much the brand allocates across different campaign types.