Apple

Marketing Strategy Breakdown

Logo of
Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

An overview of
Apple
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Technology
ecommerce industry.

Apple

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Apple ecommerce marketing strategy - and from other brands from the Technology industry.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 71 characters, they're doing bad, as on average it's way too long - they should at least divide it by 2.

On Panoramata, we gather and analyze the entire Apple email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, one of them was 'Fwd: Laissez-vous envelopper par le son avec les tout nouveaux AirPods.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 97 on https://www.apple.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Apple

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
71.0
characters

What about

Apple

then?

With their average of

71

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2476.01
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Apple

 gets a score of

-0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

avec - les - tout - nouveaux - Fwd: - son

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

Apple

with Panoramata

Featured Email Marketing Assets from

Apple

Fwd: Laissez-vous envelopper par le son avec les tout nouveaux AirPods.

Fwd: Laissez-vous envelopper par le son avec les tout nouveaux AirPods.

Email from

Apple

Email from

Apple

Email from

Apple

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Featured Ads and Paid Media Examples from

Apple

Apple
Apple

Feed Ad from

Apple

Apple
Apple

Feed Ad from

Apple

Apple
Apple

Feed Ad from

Apple

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.apple.com/

Domain Rating

97
This is the overall metric that matters most, as it sets
Apple
domain SEO authority.

It shows the power of
Apple
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.apple.com/
, as their domain authority is
97
, their score can be considered under average.

Here, for
https://www.apple.com/
, as their domain authority is
97
, their score can be considered average.

Here, for
https://www.apple.com/
, as their domain authority is
97
, their score can be considered pretty good! 🙌

Here, for
https://www.apple.com/
, as their domain authority is
97
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

185757797
One of the most important metrics for
Apple
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7350608
) and their Domain Rating.

Total Keywords

7350608
Why does this matter for
Apple
SEO strategy? 

This is the total number of keywords where 
Apple
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

948041
The total number of domain who have a link to  
Apple
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

623091027
What's a backlink? A link from another domain that redirect to  
Apple
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

621751039

Backlinks NoFollow

73380635

Backlinks Redirect

119177

Backlinks Images

196949095

Backlinks Frame

12357

Backlinks Form

367431

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