Bang & Olufsen

Marketing Strategy Breakdown

Logo of
Bang & Olufsen
An overview of
Bang & Olufsen
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Adobe campaign
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Technology
ecommerce industry.

Bang & Olufsen

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Bang & Olufsen, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Bang & Olufsen could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .

On Panoramata, we gather and analyze the entire Bang & Olufsen email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'Meet the icons' and 'See it. Hear it. Believe it.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://www.bang-olufsen.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Bang & Olufsen

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Bang & Olufsen

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2850.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bang & Olufsen

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Adobe campaign

Most common words

Olufsen - Meet - the - icons - Confirm - subscription

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bang & Olufsen

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Featured Email Marketing Assets from

Bang & Olufsen

Meet the icons

Meet the icons

Email from

Bang & Olufsen

See it. Hear it. Believe it.

See it. Hear it. Believe it.

Email from

Bang & Olufsen

Sound and Vision: cinema comes home

Sound and Vision: cinema comes home

Email from

Bang & Olufsen

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Featured Ads and Paid Media Examples from

Bang & Olufsen

Bang & Olufsen
Bang & Olufsen

Beosound Level opretter forbindelse til din WiFi uden problemer og kan tages med hvor som helst. Tilslut den. Tag den med. Tag af sted.

Storslået lyd, der bevæger dig.

Storslået lyd, der bevæger dig.

Feed Ad from

Bang & Olufsen

Bang & Olufsen
Bang & Olufsen

Symmetry made simple. Wirelessly pair two Beosound Balance together to experience sensational stereo sound at home.

Note perfect. No compromise.

Note perfect. No compromise.

Feed Ad from

Bang & Olufsen

Bang & Olufsen
Bang & Olufsen

Smart enough to play anywhere. Sleek enough to fit everywhere. Beosound Level adapts playback to match any room.

Add a new dimension to your music.

Add a new dimension to your music.

Feed Ad from

Bang & Olufsen

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bang-olufsen.com/

Domain Rating

79
This is the overall metric that matters most, as it sets
Bang & Olufsen
domain SEO authority.

It shows the power of
Bang & Olufsen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bang-olufsen.com/
, as their domain authority is
79
, their score can be considered under average.

Here, for
https://www.bang-olufsen.com/
, as their domain authority is
79
, their score can be considered average.

Here, for
https://www.bang-olufsen.com/
, as their domain authority is
79
, their score can be considered pretty good! 🙌

Here, for
https://www.bang-olufsen.com/
, as their domain authority is
79
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

519658
One of the most important metrics for
Bang & Olufsen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
65935
) and their Domain Rating.

Total Keywords

65935
Why does this matter for
Bang & Olufsen
SEO strategy? 

This is the total number of keywords where 
Bang & Olufsen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

14348
The total number of domain who have a link to  
Bang & Olufsen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

514
What's a backlink? A link from another domain that redirect to  
Bang & Olufsen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1645

Backlinks NoFollow

0

Backlinks Redirect

2

Backlinks Images

336

Backlinks Frame

0

Backlinks Form

0

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Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Contentful

Contentful

A headless CMS with an API at its core.

cms

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
HERO

HERO

Connects retail stores with in-store associates. Owned by Klarna.

analytics

More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

More details →
Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

More details →
Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

More details →
Rubicon Project

Rubicon Project

Advertising optimization service.

ads

More details →
Sleeknote

Sleeknote

Newsletter signup pop-up system.

widgets

More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

More details →

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"I wish I knew this existed before"
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"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
"I feel so much better"

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