Away

Marketing Strategy Breakdown

Logo of
Away
An overview of
Away
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Away

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Away.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Away team!

Fun fact - they're using emojis in 16.36% of their emails - the main ones they use are 🌈 🌎 🎁 👀 🍂 ✨.

We display here a overview of Away email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Hello wedding season' and 'Long weekend like you mean it'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.awaytravel.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Away

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Away

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2751.18
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Away

 gets a score of

-4.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

destination - Our - latest - collaboration - Bags - back

Emoji use in subject lines

16.36
% of subject lines have emojis

Most popular emojis

🌈 - 🌎 - 🎁 - 👀 - 🍂 - ✨

🌈 - 🌎 - 🎁 - 👀 - 🍂 - ✨

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Away

Featured Email Marketing Assets from

Away

Hello wedding season

Hello wedding season

Email from

Away

Long weekend like you mean it

Long weekend like you mean it

Email from

Away

Flex now in Lavender 💜

Flex now in Lavender 💜

Email from

Away

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Away

Featured Ads and Paid Media Assets from

Away

Away
Away

Get everything you need to start traveling seamlessly

Built for the way you travel

Built for the way you travel

Feed Ad from

Away

Away
Away

Travel essentials that make navigating the airport a breeze—no baggage claim necessary

Find your perfect carry-on

Find your perfect carry-on

Feed Ad from

Away

Away
Away

Traveling with our classic carry-ons means you get to skip the baggage claim

Find your perfect carry-on

Find your perfect carry-on

Feed Ad from

Away

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.awaytravel.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Away
domain SEO authority.

It shows the power of
Away
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.awaytravel.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.awaytravel.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.awaytravel.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.awaytravel.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

271392
One of the most important metrics for
Away
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
42116
) and their Domain Rating.

Total Keywords

42116
Why does this matter for
Away
SEO strategy? 

This is the total number of keywords where 
Away
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

10277
The total number of domain who have a link to  
Away
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3993568
What's a backlink? A link from another domain that redirect to  
Away
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3992188

Backlinks NoFollow

60284

Backlinks Redirect

194

Backlinks Images

28896

Backlinks Frame

0

Backlinks Form

23

Need more assets?
Unlock all the assets on

Away

Softwares and Marketing eCommerce Stack

Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

Discover →More details →

Ready to dive in?
Get started today.

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Related Industries

Luggage

brands overview

Luggage is a suitcase or other bags in which to pack personal belongings for traveling. The luggage market has faced a decline in demand and sales due to the travel restrictions being implemented by several countries.

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brands →

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