There’s a lot to learn from Booktopia ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Booktopia improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 58.82% of their emails - the main ones they use are 🚚 ❗ 🎉 📚 😥 ⏰.

We display here a overview of Booktopia email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'The time for FREE SHIPPING is running out ⏳' and 'FREE shipping is almost over - don't miss out ⏰'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 83 on https://www.booktopia.com.au/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.