Cox and Cox

Marketing Strategy Breakdown

Logo of
Cox and Cox
An overview of
Cox and Cox
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Cox and Cox

- Ecommerce marketing strategy

You can access here some of the data we collect on Cox and Cox ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Cox and Cox improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

On Panoramata, we gather and analyze the entire Cox and Cox email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Seaside glamour | 25% off' and '25% off | Countdown to the long weekend'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.coxandcox.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Cox and Cox

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Cox and Cox

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

10726.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cox and Cox

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

media - Trend: - New - Neutral - Discover - TOMORROW

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Cox and Cox

with Panoramata

Featured Email Marketing Assets from

Cox and Cox

Seaside glamour | 25% off

Seaside glamour | 25% off

Email from

Cox and Cox

25% off | Countdown to the long weekend

25% off | Countdown to the long weekend

Email from

Cox and Cox

Effortless Scandi style | 25% off ends Sunday

Effortless Scandi style | 25% off ends Sunday

Email from

Cox and Cox

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Cox and Cox

Cox and Cox
Cox and Cox

Make the most of home with 25% off stylish statements using code HELLO25.

25% Off With Code HELLO25

25% Off With Code HELLO25

Feed Ad from

Cox and Cox

Cox and Cox
Cox and Cox

Create rooms that are laid back and airy, using the harmony of good design, natural blonde oak and pastel tones.

Create Laid Back Rooms

Create Laid Back Rooms

Feed Ad from

Cox and Cox

Cox and Cox
Cox and Cox

Pack plenty of playful riviera cool with the artistic look of a classic desk chair and a vintage-inspired parasol.

For The Best In Sun-Style

For The Best In Sun-Style

Feed Ad from

Cox and Cox

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.coxandcox.co.uk/

Domain Rating

68
This is the overall metric that matters most, as it sets
Cox and Cox
domain SEO authority.

It shows the power of
Cox and Cox
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.coxandcox.co.uk/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.coxandcox.co.uk/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.coxandcox.co.uk/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.coxandcox.co.uk/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

379833
One of the most important metrics for
Cox and Cox
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
100590
) and their Domain Rating.

Total Keywords

100590
Why does this matter for
Cox and Cox
SEO strategy? 

This is the total number of keywords where 
Cox and Cox
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Cox and Cox
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1173018
What's a backlink? A link from another domain that redirect to  
Cox and Cox
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1158098

Backlinks NoFollow

57600

Backlinks Redirect

1989

Backlinks Images

103682

Backlinks Frame

1

Backlinks Form

10654

Next live session: How To Steal The Best Ideas From Your Competitors

Upcoming Learning Session - Online Webinar - 16th Oct.
Join us for an exclusive event where you'll learn how to identify the best ideas and campaigns you can take from your competitors — and understand why you shouldn't blindly copy them. You'll discover how to turn these insights into opportunities for your own company.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Cox and Cox

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

digitalab

Home

More details →

Dude Products

Home

More details →

Grove Collaborative

Home

More details →

Next

Fashion

More details →

Lavazza

Home

More details →

Related Insights

Ads Marketing Strategies in the Pet Food Industry

The DTC Pet Industry is experiencing rapid growth right now. Why? Well, one reason is that compared to other industries, customer retention rates are higher in the pet industry. Also, the DTC brands trend in this industry is relatively new and there's a whole market still loyal to retailers that new brands can catch and acquire.

Marketing
Ads Marketing Strategies in the Pet Food Industry

Welcome Flow Email Examples and Best Practices for the Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.

Marketing
Welcome Flow Email Examples and Best Practices for the Jewelry Industry

How to Use Comparisons In Email Marketing [Updated for 2023]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Marketing
How to Use Comparisons In Email Marketing  [Updated for 2023]

Related Industries

Home Decor

brands overview

Home decor is the art of making your home look nice. It is part of the home industry, along with furniture, garden, etc. It refers to the aesthetic components used to make a home more attractive and visually appealing. The home decor industry includes physical items and objects (furniture, art, and accessories), placement of physical items and objects, and room colors and materials (flooring, wall coverings, window coverings, and ceilings).

Home Decor
brands →

Home

brands overview

Home
brands →

Ready to dive in?
Get started today.