There’s a lot to learn from EMP ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 52 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
Fun fact - they're using emojis in 82.72% of their emails - the main ones they use are 🔥 ⚠️ 🏁 🐰 🎉 🤘.
We display here a overview of EMP email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '⚠️ Letzte Chance: -20% auf fast alles gilt nur noch heute!' and '🔥 Schmelzende Preise: Bis zu -50% in den SUMMER DEALS! 🌡️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.emp.de/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
EMP
then?
With their average of
52
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
EMP
gets a score of
-3.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
OSTERGESCHENK - finden - GRATIS - VERSAND - Entdecke - f
Emoji use in subject lines
Most popular emojis
🔥 - ⚠️ - 🏁 - 🐰 - 🎉 - 🤘
🔥 - ⚠️ - 🏁 - 🐰 - 🎉 - 🤘
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
⚠️ Letzte Chance: -20% auf fast alles gilt nur noch heute!
Email from
EMP
🔥 Schmelzende Preise: Bis zu -50% in den SUMMER DEALS! 🌡️
Email from
EMP
Rock deinen Grill! 🍻
Email from
EMP
Harry Potter Fans aufgepasst! Hedwig hat 15% Rabatt auf fast alles im Gepäck!* 🦉 👉 emp.me/1CdpCode: EMPFANS15Exklusiv für euch haben wir diesen mega Deal ausgehandelt! Aufgepasst: Er funktioniert nur, wenn ihr auf den Link klickt, nicht, wenn ihr anderweitig auf unseren Shop zugreift! Der Mindestbestellwert ist nur 19,99€!Wer ist dabei?So long, Dana*Nur online und über den Link in diesem Post. Bücher, Medien, Tickets, Rammstein, Böhse Onkelz, Broilers, Die Toten Hosen, Feine Sahne Fischfilet, LEGO®, Gutscheine & Artikel, die einen Spendenbeitrag beinhalten, sind von der Aktion ausgeschlossen. Nur solange der Vorrat reicht oder bis zum 31. August.
Feed Ad from
EMP
Wir lassen Disney Herzen höher schlagen! 💖 Sichert euch jetzt 15% Rabatt auf fast alles!* 👉 emp.me/1CdoCode: EMPFANS15Exklusiv für euch haben wir diesen mega Deal ausgehandelt! Aufgepasst: Er funktioniert nur, wenn ihr auf den Link klickt, nicht, wenn ihr anderweitig auf unseren Shop zugreift! Der Mindestbestellwert ist nur 19,99€!Wer ist dabei?So long, Dana*Nur online und über den Link in diesem Post. Bücher, Medien, Tickets, Rammstein, Böhse Onkelz, Broilers, Die Toten Hosen, Feine Sahne Fischfilet, LEGO®, Gutscheine & Artikel, die einen Spendenbeitrag beinhalten, sind von der Aktion ausgeschlossen. Nur solange der Vorrat reicht oder bis zum 31. August.
Feed Ad from
EMP
Feed Ad from
EMP
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
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Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
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In the highly competitive e-commerce industry, following the best competitors of your brand’s industry and spying on their best practices is very important to guarantee the growth and success of your brand. Also, creating benchmarks of the best competitors you are following is a good practice for good analysis.
More often than not, video ads score better than all other types of ad content, although the only way to know for sure is to test rigorously.
Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.
