Feather

Marketing Strategy Breakdown

Logo of
Feather
An overview of
Feather
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Home
ecommerce industry.

Feather

- Ecommerce marketing strategy

There’s a lot to learn from Feather ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Feather could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.51% of their emails - the main ones they use are 🌇 🚨 🌞 💍 👀 💌.

We display here a overview of Feather email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Work Your Way: $150 Off Your Home Office Furniture' and 'At Home in the City $150 Off!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.livefeather.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Feather

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Feather

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3822.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Feather

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Awwwwwwwwwwww - furniture - this - Labor - FYI - away...

Emoji use in subject lines

19.51
% of subject lines have emojis

Most popular emojis

🌇 - 🚨 - 🌞 - 💍 - 👀 - 💌

🌇 - 🚨 - 🌞 - 💍 - 👀 - 💌

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Feather

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Featured Email Marketing Assets from

Feather

Work Your Way: $150 Off Your Home Office Furniture

Work Your Way: $150 Off Your Home Office Furniture

Email from

Feather

At Home in the City $150 Off!

At Home in the City $150 Off!

Email from

Feather

Moving This Summer? Get $150 Off! 🌇

Moving This Summer? Get $150 Off! 🌇

Email from

Feather

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Featured Ads and Paid Media Examples from

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Feed Ad from

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Feed Ad from

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Feed Ad from

Feather

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.livefeather.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Feather
domain SEO authority.

It shows the power of
Feather
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.livefeather.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://www.livefeather.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://www.livefeather.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://www.livefeather.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21954
One of the most important metrics for
Feather
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4660
) and their Domain Rating.

Total Keywords

4660
Why does this matter for
Feather
SEO strategy? 

This is the total number of keywords where 
Feather
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

557
The total number of domain who have a link to  
Feather
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4634
What's a backlink? A link from another domain that redirect to  
Feather
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4540

Backlinks NoFollow

1626

Backlinks Redirect

91

Backlinks Images

708

Backlinks Frame

0

Backlinks Form

3

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Softwares and Marketing eCommerce Stack

Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

More details →
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Tatari

Tatari measures TV advertising and helps companies optimize their campaigns.

analytics

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