Lalo

Marketing Strategy Breakdown

Logo of
Lalo
An overview of
Lalo
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Lalo

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Lalo ecommerce marketing strategy - and from other brands from the Home industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Lalo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.32% of their emails - the main ones they use are ✨ 😋 🐰 🎁 🏆 💘.

On Panoramata, we gather and analyze the entire Lalo email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'So good we had to keep it going.' and 'Your $55 savings ends tomorrow.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://meetlalo.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Lalo

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Lalo

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2826.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lalo

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

ugly - baby - gear - in - Well - 4

Emoji use in subject lines

25.32
% of subject lines have emojis

Most popular emojis

✨ - 😋 - 🐰 - 🎁 - 🏆 - 💘

✨ - 😋 - 🐰 - 🎁 - 🏆 - 💘

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lalo

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Featured Email Marketing Assets from

Lalo

So good we had to keep it going.

So good we had to keep it going.

Email from

Lalo

Your $55 savings ends tomorrow.

Your $55 savings ends tomorrow.

Email from

Lalo

A 🤤 worthy prize worth $2 750+

A 🤤 worthy prize worth $2 750+

Email from

Lalo

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Featured Ads and Paid Media Examples from

Lalo

Lalo
Lalo

Feed Ad from

Lalo

Lalo
Lalo

Feed Ad from

Lalo

Lalo
Lalo

Feed Ad from

Lalo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://meetlalo.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Lalo
domain SEO authority.

It shows the power of
Lalo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://meetlalo.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://meetlalo.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://meetlalo.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://meetlalo.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9094
One of the most important metrics for
Lalo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2006
) and their Domain Rating.

Total Keywords

2006
Why does this matter for
Lalo
SEO strategy? 

This is the total number of keywords where 
Lalo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2003
The total number of domain who have a link to  
Lalo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6889
What's a backlink? A link from another domain that redirect to  
Lalo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6809

Backlinks NoFollow

1998

Backlinks Redirect

80

Backlinks Images

441

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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A heatmap, survey, feedback and funnel application.

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Octane AI

The most powerful quiz platform for Shopify

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Apple Pay

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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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analytics

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Google AdWords Conversion

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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"Incredible benchmarks"
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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