Floom

Marketing Strategy Breakdown

Logo of
Floom
An overview of
Floom
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Floom

- Ecommerce marketing strategy

Here are some marketing takeaways for Floom.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -7,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Floom could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 77.78% of their emails - the main ones they use are 💐 🌼 🌹 🌸 ❤️ 🌻.

On Panoramata, we gather and analyze the entire Floom email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '15% off inside for Peony season 🌸' and '15% off for US Mother's Day 🌼'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.floom.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Floom

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Floom

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2647.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-7.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Floom

 gets a score of

-7.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Here's - what's - in - your - Last - the

Emoji use in subject lines

77.78
% of subject lines have emojis

Most popular emojis

💐 - 🌼 - 🌹 - 🌸 - ❤️ - 🌻

💐 - 🌼 - 🌹 - 🌸 - ❤️ - 🌻

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Floom

Featured Email Marketing Assets from

Floom

15% off inside for Peony season 🌸

15% off inside for Peony season 🌸

Email from

Floom

15% off for US Mother's Day 🌼

15% off for US Mother's Day 🌼

Email from

Floom

A Discount fit for royalty inside 👑💐

A Discount fit for royalty inside 👑💐

Email from

Floom

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Floom

Featured Ads and Paid Media Assets from

Floom

Floom
Floom

Feed Ad from

Floom

Floom
Floom

Feed Ad from

Floom

Floom
Floom

Feed Ad from

Floom

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.floom.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Floom
domain SEO authority.

It shows the power of
Floom
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.floom.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.floom.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.floom.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.floom.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

136870
One of the most important metrics for
Floom
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
35633
) and their Domain Rating.

Total Keywords

35633
Why does this matter for
Floom
SEO strategy? 

This is the total number of keywords where 
Floom
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1473
The total number of domain who have a link to  
Floom
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

37708
What's a backlink? A link from another domain that redirect to  
Floom
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

37647

Backlinks NoFollow

9491

Backlinks Redirect

31

Backlinks Images

4416

Backlinks Frame

0

Backlinks Form

6

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Floom

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Craft

Craft

Craft is a flexible CMS system designed by Pixel & Tonic.

cms

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →

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