Forever Unique

Marketing Strategy Breakdown

Logo of
Forever Unique
An overview of
Forever Unique
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Forever Unique

- Ecommerce marketing strategy

Here are some marketing takeaways for Forever Unique.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Forever Unique improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are ✨ 😍 🔥 ❤️ 🥂 👑.

We display here a overview of Forever Unique email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '70 years on the throne | Up to 70% off almost everything 👑' and 'Your formal invitation to our Jubilee Sale 💌👑'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.foreverunique.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Forever Unique

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Forever Unique

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3092.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Forever Unique

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

Back - in - Stock - What - A - SITEWIDE

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

✨ - 😍 - 🔥 - ❤️ - 🥂 - 👑

✨ - 😍 - 🔥 - ❤️ - 🥂 - 👑

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Forever Unique

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Featured Email Marketing Assets from

Forever Unique

70 years on the throne | Up to 70% off almost everything 👑

70 years on the throne | Up to 70% off almost everything 👑

Email from

Forever Unique

Your formal invitation to our Jubilee Sale 💌👑

Your formal invitation to our Jubilee Sale 💌👑

Email from

Forever Unique

Cheers to you Queen 🥂

Cheers to you Queen 🥂

Email from

Forever Unique

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Featured Ads and Paid Media Examples from

Forever Unique

Forever Unique
Forever Unique

Do we hear wedding bells?🔔 Make a statement with our collection of luxury satin dresses👗

Feed Ad from

Forever Unique

Forever Unique
Forever Unique

SS22 has landed🖤 Update your new season wardrobe!

NUDE TAILORED BLAZER

NUDE TAILORED BLAZER

Feed Ad from

Forever Unique

Forever Unique
Forever Unique

Looking for the perfect outfit 👗 but you can't find it anywhere? We've got you covered with the Tara Maynard Collection 🤩

The Tara Maynard Collection

The Tara Maynard Collection

Feed Ad from

Forever Unique

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.foreverunique.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Forever Unique
domain SEO authority.

It shows the power of
Forever Unique
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.foreverunique.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.foreverunique.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.foreverunique.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.foreverunique.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

96753
One of the most important metrics for
Forever Unique
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
33863
) and their Domain Rating.

Total Keywords

33863
Why does this matter for
Forever Unique
SEO strategy? 

This is the total number of keywords where 
Forever Unique
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1320
The total number of domain who have a link to  
Forever Unique
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

145970
What's a backlink? A link from another domain that redirect to  
Forever Unique
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

142190

Backlinks NoFollow

10213

Backlinks Redirect

3731

Backlinks Images

5332

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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