Ecommerce Analysis per Industry - Brand and Strategies Examples

Clothes

Discover here many brands of the

Clothes

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of any industry.


Here, our goal is to feature some of the best performing online brands from the

Clothes

industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily.

Some brands you can monitor using Panoramata

Wantable

50
50
50
Domain autority
19237
Total Traffic
-2.5
-2.5
-2.5
Average Spam Score
✨new✨ Summer Nights 🌙
✨new✨ Summer Nights 🌙
what's new?
what's new?
inside this Style Edit »
inside this Style Edit »
More details →

Skims

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

71
71
71
Domain autority
956839
Total Traffic
-1.9
-1.9
-1.9
Average Spam Score
Just Launched: SKIMS Bras
Just Launched: SKIMS Bras
Last Chance: The SKIMS Bi-Annual Sale
Last Chance: The SKIMS Bi-Annual Sale
Just Dropped: The Fits Everybody Racerback
Just Dropped: The Fits Everybody Racerback
More details →

One Teaspoon

This is One Teaspoon. Established 2000.

Born in Australia on Sydney's Northern Beaches, with over twenty years of unparalleled fashion excellence and a penchant for pushing boundaries, One Teaspoon has matured to take its place on the world stage of designer fashion as an iconic leader and innovator of casual luxury.

Adorned by celebrities, musicians, models and influencers alike, each new chapter and season has seen its journey unfold and develop stronger than before.

One Teaspoon is not so much about how you look, it is about how you feel. Aspirational yet attainable - we make people feel good.

54
54
54
Domain autority
26127
Total Traffic
-2.2
-2.2
-2.2
Average Spam Score
25% OFF FINAL HOURS: CLICK FRENZY ⚡
25% OFF FINAL HOURS: CLICK FRENZY ⚡
DROPPED: O.T.S | Sport. Reimagined.
DROPPED: O.T.S | Sport. Reimagined.
VACAY BABY ✈️
VACAY BABY ✈️
More details →

Depop

82
82
82
Domain autority
1548674
Total Traffic
-3.9
-3.9
-3.9
Average Spam Score
Let's do this
Let's do this
What everyone wants right now
What everyone wants right now
Get ready for summer
Get ready for summer
More details →

Boston Proper

51
51
51
Domain autority
89722
Total Traffic
-3.8
-3.8
-3.8
Average Spam Score
You've Got Style
You've Got Style
June Outfits
June Outfits
Summer Linen
Summer Linen
More details →

Patagonia - EN

85
85
85
Domain autority
3391147
Total Traffic
-5.5
-5.5
-5.5
Average Spam Score
Account creation successful
Account creation successful
Watch our new short film "Holdfast"
Watch our new short film "Holdfast"
More details →

Missguided

47
47
47
Domain autority
46092
Total Traffic
-3.2
-3.2
-3.2
Average Spam Score
Alerte: nouveautés
Alerte: nouveautés
G.L.A.M
G.L.A.M
Nouveautés pour vous
Nouveautés pour vous
More details →

L'Estrange London

In a world of hyper-convenience and overconsumption, we’re on the mission to simplify the male wardrobe. Our modular clothing system comprises comfortable, seasonless, versatile pieces designed to be worn in any setting. Fewer things, fewer decisions, less impact on the planet and more time to focus on what’s important.

52
52
52
Domain autority
55
Total Traffic
1.8
1.8
1.8
Average Spam Score
Your last chance to join the waitlist.
Your last chance to join the waitlist.
Last chance for our CONCEPT Cuban Collar.
Last chance for our CONCEPT Cuban Collar.
A £20 gift card from L'Estrange London.
A £20 gift card from L'Estrange London.
More details →

Nadaam

NAADAM responsibly sources & produces luxury knitwear while preserving nomadic lifestyle in Mongolia. Shop cashmere clothing for men, women & children.

58
58
58
Domain autority
26246
Total Traffic
-2.9
-2.9
-2.9
Average Spam Score
Summer Must Haves...On Sale
Summer Must Haves...On Sale
Time is Running Out for 20% Off
Time is Running Out for 20% Off
Behind Our Fall/Winter Line
Behind Our Fall/Winter Line
More details →

Valentino

Maison Valentino was founded in 1960 by Valentino Garavani & Giancarlo Giammetti. The Creative Direction as of July 7th 2016 was appointed to Pierpaolo Piccioli.

The Maison Valentino plays a major role in the luxury division through tradition and innovation, a necessary combination for a creative industry that generates the sense of beauty.

Valentino’s fashion is displayed through the Haute Couture and Prêt-à-Porter lines for women and for men and through the Valentino Garavani accessories lines that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances. An aesthetic universe, present in over 100 countries through 175 Valentino directly-operated boutiques and over 1500 points of sale.

76
76
76
Domain autority
1086542
Total Traffic
-5.7
-5.7
-5.7
Average Spam Score
Valentino Garavani Small Roman Stud bag online exclusive
Valentino Garavani Small Roman Stud bag online exclusive
Creating Shared Value
Creating Shared Value
Refined elegance
Refined elegance
More details →

Tracksmith

Tracksmith is an independent running company that celebrates the  competitive spirit. Shop premium running equipment for racing, training and  all conditions. Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. We craft products, tell stories and create moments that enrich the running experience. We celebrate the amateur spirit and seek to inspire the personal pursuit of excellence.

64
64
64
Domain autority
38483
Total Traffic
-1.9
-1.9
-1.9
Average Spam Score
All New Classics
All New Classics
Très Sportif
Très Sportif
Enter the Twilight Zone
Enter the Twilight Zone
More details →

Givenchy

Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories and Parfums Givenchy, perfumes and cosmetics.

Hubert de Givenchy founded his namesake fashion house specializing in Haute Couture and ready-to-wear in 1952. No sooner did it open than Givenchy earned a reputation for breaking with the fashion codes of its time. Today, Givenchy remains synonymous with the dual notions of fresh modernity and aristocratic elegance, a tribute to the talents of Monsieur Givenchy’s successors, in chronological order: John Galliano, Alexander McQueen, Julien MacDonald, Riccardo Tisci and, most recently, Clare Waight Keller.

74
74
74
Domain autority
649652
Total Traffic
-1.3
-1.3
-1.3
Average Spam Score
Introducing the TK-360+
Introducing the TK-360+
Introducing the Shark Lock Biker
Introducing the Shark Lock Biker
Happy Holidays
Happy Holidays
More details →

Girlfriend Collective

Sustainable, ethically made activewear available in sizes XXS to 6XL. Girlfriend Collective makes activewear out of recycled materials because trash looks better on you than it does polluting the planet. Don't make waste, wear it.

73
73
73
Domain autority
1
Total Traffic
-1.7
-1.7
-1.7
Average Spam Score
The Only Shorts You'll Wear All Summer
The Only Shorts You'll Wear All Summer
Shop & Save Ends Tonight
Shop & Save Ends Tonight
Everything That's Coming in June
Everything That's Coming in June
More details →

Holden

38
38
38
Domain autority
3194
Total Traffic
-3.7
-3.7
-3.7
Average Spam Score
Long Sleeve Tees
Long Sleeve Tees
Shop the Look
Shop the Look
Shop the Look
Shop the Look
More details →

Chubbies

71
71
71
Domain autority
226813
Total Traffic
-2.2
-2.2
-2.2
Average Spam Score
NEW Lake Shorts
NEW Lake Shorts
Hot Top PATRIOTIC COLLECTION Drop
Hot Top PATRIOTIC COLLECTION Drop
Choose Greatness
Choose Greatness
More details →

Reformation

76
76
76
Domain autority
878152
Total Traffic
-2.0
-2.0
-2.0
Average Spam Score
SORRY WHAT
SORRY WHAT
WE MISSED YOU
WE MISSED YOU
WEAR LESS FLIRT MORE
WEAR LESS FLIRT MORE
More details →

Blush Mark

Blush Mark sells a collection of affordable fashion for everyone! Our trendy tops, bottoms, jumpsuits, and special occasion dresses will make you feel confident and look beautiful.

37
37
37
Domain autority
80807
Total Traffic
-2.6
-2.6
-2.6
Average Spam Score
I'm leaving... 👋
I'm leaving... 👋
New arrivals just bloomed in this JUNE! ☀️
New arrivals just bloomed in this JUNE! ☀️
📦 Free Shipping Sale Continues...
📦 Free Shipping Sale Continues...
More details →

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

The clothes industry is a highly crowded and competitive space. Plus, technologies are changing the way people shop, through social media apps, retail shops and augmented realities. Brands are adapting to changes in order to get their products in front of their customer. 

In order to stand out from the competition, fashion marketers innovate ways to grow their brands. Some would create style guides – pairing shoes, clothes, and accessories to help their shoppers look their best. These will not only serve as helpful, educational tools for shoppers – they will also be great tools to use on websites, email marketing campaigns, and social ads.

Many are using video marketing to model their bestsellers, show off summer collections, or give a sneak peek into a new line, etc. Some even create a YouTube channel and run video marketing ads. Partnering with well-known fashion bloggers, and running carousel ads on Instagram and Facebook are also great ways to display your products. Email marketing is also critical to regularly communicate with leads about special offers, sales, new styles, or popular items that are back in stock. You should also plan holiday campaigns far in advance to make the most sales possible.

The list of marketing styles for the clothes industry goes on and on. You can take some of these brands’ unique approaches for inspiration: Taylor Stitch, Maison Margiela, SHEIN, Hiut Denim, and Skims.

Some ecommerce softwares used by these brands

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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