Freshly Cosmetics - ES

Marketing Strategy Breakdown

Logo of
Freshly Cosmetics - ES
An overview of
Freshly Cosmetics - ES
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Freshly Cosmetics - ES

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Freshly Cosmetics - ES? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Freshly Cosmetics - ES team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 91.11% of their emails - the main ones they use are 💥 ⌛ 😍 🌟 💛 🍒.

We display here a overview of Freshly Cosmetics - ES email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '¡ÚLTIMAS HORAS! 💥 25% DTO' and '¿Bronceado natural? 💛'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.freshlycosmetics.com/es/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Freshly Cosmetics - ES

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Freshly Cosmetics - ES

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

669.36
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Freshly Cosmetics - ES

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

DTO - en - TODO - Termina - ¿Bolsas - cansadas?

Emoji use in subject lines

91.11
% of subject lines have emojis

Most popular emojis

💥 - ⌛ - 😍 - 🌟 - 💛 - 🍒

💥 - ⌛ - 😍 - 🌟 - 💛 - 🍒

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Freshly Cosmetics - ES

Featured Email Marketing Assets from

Freshly Cosmetics - ES

¡ÚLTIMAS HORAS! 💥 25% DTO

¡ÚLTIMAS HORAS! 💥 25% DTO

Email from

Freshly Cosmetics - ES

¿Bronceado natural? 💛

¿Bronceado natural? 💛

Email from

Freshly Cosmetics - ES

¿Exfoliación física con hidratación? 💗

¿Exfoliación física con hidratación? 💗

Email from

Freshly Cosmetics - ES

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Freshly Cosmetics - ES

Featured Ads and Paid Media Assets from

Freshly Cosmetics - ES

Freshly Cosmetics - ES
Freshly Cosmetics - ES

¡Hay un Freshly esperándote en tu cesta! 😱 Cómpralo hoy y recíbelo en 24 horas. ¡Envío gratis! 🚀🌱NATURAL | 😻LOVE ANIMALS | 🥰SALUDABLE

Infinite Eyelash Mascara

Infinite Eyelash Mascara

Feed Ad from

Freshly Cosmetics - ES

Freshly Cosmetics - ES
Freshly Cosmetics - ES

Aceite corporal 100% natural 🌿 diseñado con Rocío Osorno 💛 para nutrir e iluminar tu cuerpo. ¡Siente la magia de las micas doradas! 🌟 Textura ligera que no mancha.

Feed Ad from

Freshly Cosmetics - ES

Freshly Cosmetics - ES
Freshly Cosmetics - ES

💥 25% de DTO en TODA LA WEB 💥 Envíos gratis y rápidos en 24/48h 🚀 Dispones también de pago contrareembolso 💛Cosmética🌱NATURAL, 😻VEGANA y 🥰SALUDABLE.

25% DESCUENTO ✨

25% DESCUENTO ✨

Feed Ad from

Freshly Cosmetics - ES

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.freshlycosmetics.com/es/

Domain Rating

65
This is the overall metric that matters most, as it sets
Freshly Cosmetics - ES
domain SEO authority.

It shows the power of
Freshly Cosmetics - ES
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.freshlycosmetics.com/es/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.freshlycosmetics.com/es/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.freshlycosmetics.com/es/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.freshlycosmetics.com/es/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

72587
One of the most important metrics for
Freshly Cosmetics - ES
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
47493
) and their Domain Rating.

Total Keywords

47493
Why does this matter for
Freshly Cosmetics - ES
SEO strategy? 

This is the total number of keywords where 
Freshly Cosmetics - ES
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1107
The total number of domain who have a link to  
Freshly Cosmetics - ES
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

22050
What's a backlink? A link from another domain that redirect to  
Freshly Cosmetics - ES
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

21999

Backlinks NoFollow

13526

Backlinks Redirect

47

Backlinks Images

1581

Backlinks Frame

0

Backlinks Form

4

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Freshly Cosmetics - ES

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
PrestaShop

PrestaShop

OpenSource e-commerce solution that can be used for free.

shop

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
Typeform

Typeform

Simple well designed forms widget.

widgets

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →

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