Function of Beauty

Marketing Strategy Breakdown

Logo of
Function of Beauty
An overview of
Function of Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Function of Beauty

- Ecommerce marketing strategy

Here are some marketing takeaways for Function of Beauty.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Function of Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 37.5% of their emails - the main ones they use are ✨ 🌸 ✔️ 👀 💖 💕.

On Panoramata, we gather and analyze the entire Function of Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Real results from real people 👀' and '20% off custom could be yours ✔️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.functionofbeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Function of Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Function of Beauty

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1467.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Function of Beauty

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

while - you - can - The - Upgrade - Time

Emoji use in subject lines

37.5
% of subject lines have emojis

Most popular emojis

✨ - 🌸 - ✔️ - 👀 - 💖 - 💕

✨ - 🌸 - ✔️ - 👀 - 💖 - 💕

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Function of Beauty

Featured Email Marketing Assets from

Function of Beauty

Real results from real people 👀

Real results from real people 👀

Email from

Function of Beauty

20% off custom could be yours ✔️

20% off custom could be yours ✔️

Email from

Function of Beauty

Hey let's be friends 📱

Hey let's be friends 📱

Email from

Function of Beauty

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Function of Beauty

Featured Ads and Paid Media Assets from

Function of Beauty

Function of Beauty
Function of Beauty

"My hair has never looked shinier and healthier. I dye my hair more times than I can count...with this shampoo, my hair is looking shiny, knot free, and healthy." - Montse+$4.99 shipping with subscription sign up

Try it for FREE!

Try it for FREE!

Feed Ad from

Function of Beauty

Function of Beauty
Function of Beauty

"My hair has never looked shinier and healthier. I dye my hair more times than I can count...with this shampoo, my hair is looking shiny, knot free, and healthy." - Montse+$4.99 shipping with subscription sign up

Try it for FREE!

Try it for FREE!

Feed Ad from

Function of Beauty

Function of Beauty
Function of Beauty

"My hair has never looked shinier and healthier. I dye my hair more times than I can count...with this shampoo, my hair is looking shiny, knot free, and healthy." - Montse+$4.99 shipping with subscription sign up

Try it for FREE!

Try it for FREE!

Feed Ad from

Function of Beauty

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.functionofbeauty.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Function of Beauty
domain SEO authority.

It shows the power of
Function of Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.functionofbeauty.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.functionofbeauty.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.functionofbeauty.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.functionofbeauty.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

428942
One of the most important metrics for
Function of Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
85290
) and their Domain Rating.

Total Keywords

85290
Why does this matter for
Function of Beauty
SEO strategy? 

This is the total number of keywords where 
Function of Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4660
The total number of domain who have a link to  
Function of Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

48371
What's a backlink? A link from another domain that redirect to  
Function of Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

47963

Backlinks NoFollow

20567

Backlinks Redirect

402

Backlinks Images

6455

Backlinks Frame

2

Backlinks Form

2

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Function of Beauty

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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