Ecommerce Analysis per Industry - Brand and Strategies Examples
Discover here many brands of the
industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).
On Panoramata, you can track and monitor the marketing actions of any brand of any industry.
Here, our goal is to feature some of the best performing online brands from the
industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily.
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Your hair is your daily boost of confidence, a way to accessorize any outfit, and an expression of your personality. Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products.
The hair care industry is competitive, with many salons and boutiques, as well as a strong online DIY culture of hair care and information gathering. Hair care marketing strategies that most haircare brands use are niche targeting and positioning - determine how you differ from your competitors, email marketing and other online marketing to engage your clients when they're not with you, creating illustrations that depict simple hair care techniques or before-and-after shots and sharing them via social media, releasing interesting content regularly to keep your business top-of-mind.