Ecommerce Analysis per Industry - Brand and Strategies Examples

Haircare

You can compare here brands from the

Haircare

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of the

Haircare

industry). Head over our platform and search for any brand to get details about their email marketing strategy (incl. their emails!), their ads, landing pages, SMS, products, etc.

You'll get access to a platform to track what your competitors are doing and tools to help you find more efficient inspiration to improve your performances.

Here on this very page, our goal is to feature some of the best performing online brands from the

Haircare

industry, to give you some of the marketing insights we collected for free and showcase some of the datapoints that we collect daily. On the platform, you'll have full unlimited access on this data.

On this page, you'll find:

  1. Related blog posts / insights
  2. Video insights
  3. 100+ brand examples from the industry
  4. Marketing softwares used

Video Insights

Brand examples & their detailed marketing strategy

Weave

Beginner friendly, high quality wigs in trend-forward styles. We've created a brand that helps you with everything to do with wigs. Shop exclusively at thewaeve.com.

25
25
25
Domain autority
1608
Total Traffic
-1.3
-1.3
-1.3
Average Spam Score
WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet
WAEVE Hair Space Talks with the Acclaimed Shellee Mendes owner of The Salon Monet
Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!
Want a free wig? A protective style? Book a Waeve Sip and Slay Appointment now!
Self love is the best love!❤️❤️  20% off our entire site!
Self love is the best love!❤️❤️ 20% off our entire site!
More details →Unlock their full data for free →

Hims

hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more

74
74
74
Domain autority
1450434
Total Traffic
2.6
2.6
2.6
Average Spam Score
Last longer with climax delay solutions.
Last longer with climax delay solutions.
Last longer with climax delay solutions.
Last longer with climax delay solutions.
Mental health providers standing by
Mental health providers standing by
More details →Unlock their full data for free →

Baxter of California

A curated collection of hair, skin, and shaving essentials plus expert barber services at Baxter Finley Barber & Shop. #lifelivedtrue

61
61
61
Domain autority
13331
Total Traffic
-3.2
-3.2
-3.2
Average Spam Score
Our Vitamin Cleansing Bar Is Back!
Our Vitamin Cleansing Bar Is Back!
☀️Save 25% On Our Oil Free Moisturizer SPF 15☀️
☀️Save 25% On Our Oil Free Moisturizer SPF 15☀️
Celebrating 50 Years Of Pride 🏳️‍🌈
Celebrating 50 Years Of Pride 🏳️‍🌈
More details →Unlock their full data for free →

Olaplex

77
77
77
Domain autority
874668
Total Traffic
-0.2
-0.2
-0.2
Average Spam Score
Confirm Your Subscription
Confirm Your Subscription
More details →Unlock their full data for free →

Your hair is your daily boost of confidence, a way to accessorize any outfit, and an expression of your personality. Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

The hair care industry is competitive, with many salons and boutiques, as well as a strong online DIY culture of hair care and information gathering. Hair care marketing strategies that most haircare brands use are niche targeting and positioning - determine how you differ from your competitors, email marketing and other online marketing to engage your clients when they're not with you, creating illustrations that depict simple hair care techniques or before-and-after shots and sharing them via social media, releasing interesting content regularly to keep your business top-of-mind.

Garnier, Aveda, The Hair Fuel, and Curlsmith can be your source of inspiration when it comes to caring for your crowning glory.

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Some ecommerce softwares used by these brands

Panoramata

Panoramata tracks automatically for you all your competitors marketing strategy in a single platform (emails, ads, landing pages, prices, SMS, flows, etc.)

Benchmarking

Discover →

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →