Kuiu

Marketing Strategy Breakdown

Logo of
Kuiu

KUIU is a high-performance hunting gear company known for using cutting edge innovation to build gear with uncompromised quality and performance. KUIU.

An overview of
Kuiu
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Kuiu

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Kuiu ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Kuiu improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Kuiu email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Results are in...' and 'Restocked: Women's ULTRA Merino'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.kuiu.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Kuiu

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
38.0
characters

What about

Kuiu

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

21969.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kuiu

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Welcome - to - KUIU - Katelyn - New - Horseback

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kuiu

Featured Email Marketing Assets from

Kuiu

Results are in...

Results are in...

Email from

Kuiu

Restocked: Women's ULTRA Merino

Restocked: Women's ULTRA Merino

Email from

Kuiu

Back in Stock + New Color: Peloton 118

Back in Stock + New Color: Peloton 118

Email from

Kuiu

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Kuiu

Featured Ads and Paid Media Assets from

Kuiu

Kuiu
Kuiu

KUIU flash sale! 25% off the entire Guide collection. Add these items to your pack for cold hunts when extra weather protection is needed.

KUIU Guide Sale

KUIU Guide Sale

Feed Ad from

Kuiu

Kuiu
Kuiu

KUIU flash sale! 25% off the entire Guide collection. Add these items to your pack for cold hunts when extra weather protection is needed.

KUIU® Guide Sale

KUIU® Guide Sale

Feed Ad from

Kuiu

Kuiu
Kuiu

Committed to crafting the lightest & most advanced hunting clothing & equipment on earth. Explore KUIU.

KUIU® Ultralight Hunting

KUIU® Ultralight Hunting

Feed Ad from

Kuiu

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kuiu.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Kuiu
domain SEO authority.

It shows the power of
Kuiu
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kuiu.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.kuiu.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.kuiu.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.kuiu.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

103705
One of the most important metrics for
Kuiu
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
27088
) and their Domain Rating.

Total Keywords

27088
Why does this matter for
Kuiu
SEO strategy? 

This is the total number of keywords where 
Kuiu
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2141
The total number of domain who have a link to  
Kuiu
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

968
What's a backlink? A link from another domain that redirect to  
Kuiu
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

965

Backlinks NoFollow

469

Backlinks Redirect

0

Backlinks Images

249

Backlinks Frame

0

Backlinks Form

3

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Kuiu

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

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HulkApps

HulkApps

Shopify apps builder.

shop

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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SearchSpring

SearchSpring

eCommerce site search and navigation solution provider

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Signifyd for Shopify

Signifyd for Shopify

Signifyd automatically reviews the order and tells you whether to ship it or not. Chargeback prevention.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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