Léon & George

Marketing Strategy Breakdown

Logo of
Léon & George
An overview of
Léon & George
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Léon & George

- Ecommerce marketing strategy

We'll explore here some marketing assets of Léon & George , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Léon & George could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 32.76% of their emails - the main ones they use are 🌿 👩 ⚕️ 💡 🎄 🌺.

We display here a overview of Léon & George email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'For the love of mom in color 🌺🌿' and 'Weekend Plant Care Reminder👩‍⚕️🌿💡'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.leonandgeorge.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Léon & George

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Léon & George

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

757.25
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Léon & George

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Nouveau - Pré-commandez - votre - grande - NOUVEAU - les

Emoji use in subject lines

32.76
% of subject lines have emojis

Most popular emojis

🌿 - 👩 - ⚕️ - 💡 - 🎄 - 🌺

🌿 - 👩 - ⚕️ - 💡 - 🎄 - 🌺

Yes, these emojis are pretty. But what are their usage telling us? Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Léon & George

Featured Email Marketing Assets from

Léon & George

For the love of mom in color 🌺🌿

For the love of mom in color 🌺🌿

Email from

Léon & George

Weekend Plant Care Reminder👩‍⚕️🌿💡

Weekend Plant Care Reminder👩‍⚕️🌿💡

Email from

Léon & George

Green gifts for this summer 🥂🌿

Green gifts for this summer 🥂🌿

Email from

Léon & George

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Léon & George

Featured Ads and Paid Media Assets from

Léon & George

Léon & George
Léon & George

Feed Ad from

Léon & George

Léon & George
Léon & George

Feed Ad from

Léon & George

Léon & George
Léon & George

Feed Ad from

Léon & George

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.leonandgeorge.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Léon & George
domain SEO authority.

It shows the power of
Léon & George
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.leonandgeorge.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.leonandgeorge.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.leonandgeorge.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.leonandgeorge.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11937
One of the most important metrics for
Léon & George
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10736
) and their Domain Rating.

Total Keywords

10736
Why does this matter for
Léon & George
SEO strategy? 

This is the total number of keywords where 
Léon & George
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

736
The total number of domain who have a link to  
Léon & George
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

41545
What's a backlink? A link from another domain that redirect to  
Léon & George
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

41033

Backlinks NoFollow

4444

Backlinks Redirect

19

Backlinks Images

2378

Backlinks Frame

0

Backlinks Form

0

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Léon & George

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →

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