Clare

Marketing Strategy Breakdown

Logo of
Clare

Discover the best place to buy paint. Order online and get premium, zero VOC paint, curated colors, peel & stick paint samples and painting supplies, delivered.

An overview of
Clare
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Clare

- Ecommerce marketing strategy

Interested to gather some elements regarding Clare ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Clare could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 39.53% of their emails - the main ones they use are 🎨 ✨ 🥳 🌈 🏳️ 🏆.

On Panoramata, we gather and analyze the entire Clare email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'This beautiful blue feels just like summer' and 'This beautiful blue feels just like summer'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.clare.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Clare

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Clare

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1524.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clare

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

spring - forecast - The - truth - Your - I

Emoji use in subject lines

39.53
% of subject lines have emojis

Most popular emojis

🎨 - ✨ - 🥳 - 🌈 - 🏳️ - 🏆

🎨 - ✨ - 🥳 - 🌈 - 🏳️ - 🏆

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Clare

Featured Email Marketing Assets from

Clare

This beautiful blue feels just like summer

This beautiful blue feels just like summer

Email from

Clare

This beautiful blue feels just like summer

This beautiful blue feels just like summer

Email from

Clare

The colors of the Pride flag explained! 🏳️‍🌈

The colors of the Pride flag explained! 🏳️‍🌈

Email from

Clare

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Clare

Featured Ads and Paid Media Assets from

Clare

Clare
Clare

Discover the best-selling paint colors everyone's obsessed with! Try samples at home for just $2 + FREE shipping✨

Find your color!

Find your color!

Feed Ad from

Clare

Clare
Clare

Discover the best-selling paint colors everyone's obsessed with! Try samples at home for just $2 + FREE shipping✨

Find your color!

Find your color!

Feed Ad from

Clare

Clare
Clare

Discover the best-selling paint colors everyone's obsessed with! Try samples at home for just $2 + FREE shipping✨

Find your color!

Find your color!

Feed Ad from

Clare

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.clare.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Clare
domain SEO authority.

It shows the power of
Clare
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.clare.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27475
One of the most important metrics for
Clare
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
30339
) and their Domain Rating.

Total Keywords

30339
Why does this matter for
Clare
SEO strategy? 

This is the total number of keywords where 
Clare
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1028
The total number of domain who have a link to  
Clare
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

50894
What's a backlink? A link from another domain that redirect to  
Clare
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

50696

Backlinks NoFollow

10287

Backlinks Redirect

148

Backlinks Images

11118

Backlinks Frame

48

Backlinks Form

0

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Clare

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

Discover →More details →
HulkApps

HulkApps

Shopify apps builder.

shop

Discover →More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

Discover →More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

Discover →More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

Discover →More details →
WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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