Quell

Marketing Strategy Breakdown

Logo of
Quell
An overview of
Quell
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Quell

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Quell, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Quell could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 87.5% of their emails - the main ones they use are 💪 🔥 💯 🏋.

On Panoramata, we gather and analyze the entire Quell email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'We have amazing news! 🔥' and 'Build muscle without a gym membership! 💪'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://playquell.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Quell

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Quell

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3495.87
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Quell

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - winning - formula - What - We - amazing

Emoji use in subject lines

87.5
% of subject lines have emojis

Most popular emojis

💪 - 🔥 - 💯 - 🏋

💪 - 🔥 - 💯 - 🏋

Yes, these emojis are pretty. But what are their usage telling us? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Quell

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Featured Email Marketing Assets from

Quell

We have amazing news! 🔥

We have amazing news! 🔥

Email from

Quell

Build muscle without a gym membership! 💪

Build muscle without a gym membership! 💪

Email from

Quell

What can be better than this? 🔥

What can be better than this? 🔥

Email from

Quell

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Featured Ads and Paid Media Examples from

Quell

Quell
Quell

With Quell, you can game your way to getting fit.✅ Full-body workouts you can customize to your fitness needs✅ New levels and enemies so you never get bored✅ Resistance and haptics that let you feel every movePre-order today to get yours this winter and save $50!

Pre-order Quell | Real Gaming. Real Fitness.

Pre-order Quell | Real Gaming. Real Fitness.

Feed Ad from

Quell

Quell
Quell

With Quell, you can game your way to getting fit.✅ Full-body workouts you can customize to your fitness needs✅ New levels and enemies so you never get bored✅ Resistance and haptics that let you feel every movePre-order today to save your spot in our next drop and save $50!

Pre-order Quell | Real Gaming. Real Fitness.

Pre-order Quell | Real Gaming. Real Fitness.

Feed Ad from

Quell

Quell
Quell

With Quell, you can game your way to getting fit.✅ Full-body workouts you can customize to your fitness needs✅ New levels and enemies so you never get bored✅ Resistance and haptics that let you feel every movePre-order today to save your spot in our next drop and save $50!

Pre-order Quell | Real Gaming. Real Fitness.

Pre-order Quell | Real Gaming. Real Fitness.

Feed Ad from

Quell

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://playquell.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
Quell
domain SEO authority.

It shows the power of
Quell
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://playquell.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://playquell.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://playquell.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://playquell.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2283
One of the most important metrics for
Quell
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
722
) and their Domain Rating.

Total Keywords

722
Why does this matter for
Quell
SEO strategy? 

This is the total number of keywords where 
Quell
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

358
The total number of domain who have a link to  
Quell
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Quell
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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