Salata

Marketing Strategy Breakdown

Logo of
Salata
An overview of
Salata
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Restaurants
ecommerce industry.

Salata

- Ecommerce marketing strategy

Here are some marketing takeaways for Salata.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Salata team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

On Panoramata, we gather and analyze the entire Salata email marketing strategy - along with other brands from the Restaurants industry. Amongst their last emails sent, two of them were 'Time to start earning some points' and 'See your rewards status'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.salata.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Salata

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Salata

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

832.43
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Salata

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

points - Mango - Pomegranate - Thanks - See - this

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Salata

Featured Email Marketing Assets from

Salata

Time to start earning some points

Time to start earning some points

Email from

Salata

See your rewards status

See your rewards status

Email from

Salata

Classic not basic

Classic not basic

Email from

Salata

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Salata

Featured Ads and Paid Media Assets from

Salata

Salata
Salata

Salata

Salata

Feed Ad from

Salata

Salata
Salata

Salata

Salata

Feed Ad from

Salata

Salata
Salata

Certified Angus Beef steak, grilled to tender perfection, hand-sliced and only here for a limited time. #salatahassteak

Order steak today

Order steak today

Feed Ad from

Salata

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.salata.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Salata
domain SEO authority.

It shows the power of
Salata
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.salata.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.salata.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.salata.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.salata.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

106505
One of the most important metrics for
Salata
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3780
) and their Domain Rating.

Total Keywords

3780
Why does this matter for
Salata
SEO strategy? 

This is the total number of keywords where 
Salata
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

852
The total number of domain who have a link to  
Salata
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8461
What's a backlink? A link from another domain that redirect to  
Salata
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8433

Backlinks NoFollow

4820

Backlinks Redirect

28

Backlinks Images

722

Backlinks Frame

0

Backlinks Form

0

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Salata

Softwares and Marketing eCommerce Stack

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