Thirsty Thirsty

Marketing Strategy Breakdown

Logo of
Thirsty Thirsty
An overview of
Thirsty Thirsty
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Art
ecommerce industry.

Thirsty Thirsty

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Thirsty Thirsty.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Thirsty Thirsty team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 88.89% of their emails - the main ones they use are 🍓 🌲 🍮 😎 😏 📦.

We display here a overview of Thirsty Thirsty email marketing strategy - along with other brands from the Art industry. Amongst their last emails sent, two of them were 'Digital Event: TT01 Offering Ceremony' and 'Win a STRAWBERRY Wine Box🍓'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 20 on https://www.thirstythirsty.org/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Thirsty Thirsty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Thirsty Thirsty

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2581.70
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Thirsty Thirsty

 gets a score of

-4.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Meet - Colorado's - Finest - + - TT - Wine

Emoji use in subject lines

88.89
% of subject lines have emojis

Most popular emojis

🍓 - 🌲 - 🍮 - 😎 - 😏 - 📦

🍓 - 🌲 - 🍮 - 😎 - 😏 - 📦

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Thirsty Thirsty

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Featured Email Marketing Assets from

Thirsty Thirsty

Digital Event: TT01 Offering Ceremony

Digital Event: TT01 Offering Ceremony

Email from

Thirsty Thirsty

Win a STRAWBERRY Wine Box🍓

Win a STRAWBERRY Wine Box🍓

Email from

Thirsty Thirsty

Last Call for the Gold List😎

Last Call for the Gold List😎

Email from

Thirsty Thirsty

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Featured Ads and Paid Media Examples from

Thirsty Thirsty

Thirsty Thirsty
Thirsty Thirsty

Feed Ad from

Thirsty Thirsty

Thirsty Thirsty
Thirsty Thirsty

Feed Ad from

Thirsty Thirsty

Thirsty Thirsty
Thirsty Thirsty

Feed Ad from

Thirsty Thirsty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thirstythirsty.org/

Domain Rating

20
This is the overall metric that matters most, as it sets
Thirsty Thirsty
domain SEO authority.

It shows the power of
Thirsty Thirsty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.thirstythirsty.org/
, as their domain authority is
20
, their score can be considered under average.

Here, for
https://www.thirstythirsty.org/
, as their domain authority is
20
, their score can be considered average.

Here, for
https://www.thirstythirsty.org/
, as their domain authority is
20
, their score can be considered pretty good! 🙌

Here, for
https://www.thirstythirsty.org/
, as their domain authority is
20
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

42
One of the most important metrics for
Thirsty Thirsty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
91
) and their Domain Rating.

Total Keywords

91
Why does this matter for
Thirsty Thirsty
SEO strategy? 

This is the total number of keywords where 
Thirsty Thirsty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

41
The total number of domain who have a link to  
Thirsty Thirsty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Thirsty Thirsty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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