Vestiaire Collective
Marketing Strategy Breakdown

Logo of
Vestiaire Collective
An overview of
Vestiaire Collective
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Ometria
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Vestiaire Collective
Ecommerce Marketing Strategy

There’s a lot to learn from Vestiaire Collective ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Vestiaire Collective team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 44901% of their emails - the main ones they use are 🔥 👜 ❤️ 💍 ✨ 💜.

On Panoramata, we gather and analyze the entire Vestiaire Collective email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'La Vie en Louis Vuitton' and 'Love That Lasts'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://vestiairecollective.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Vestiaire Collective
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Vestiaire Collective

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

948.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Vestiaire Collective

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

& - Boots - The - Beauty - Your - Jewelry

Emoji use in subject lines

6.12
% of subject lines have emojis

Most popular emojis

🔥 - 👜 - ❤️ - 💍 - ✨ - 💜

🔥 - 👜 - ❤️ - 💍 - ✨ - 💜

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Vestiaire Collective

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Featured Email Marketing Assets from

Vestiaire Collective

La Vie en Louis Vuitton

La Vie en Louis Vuitton

Email from

Vestiaire Collective

Love That Lasts

Love That Lasts

Email from

Vestiaire Collective

It's Festival Time: Go Rodeo

It's Festival Time: Go Rodeo

Email from

Vestiaire Collective

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Featured Ads and Paid Media Examples from

Vestiaire Collective

Vestiaire Collective
Vestiaire Collective

Feed Ad from

Vestiaire Collective

Vestiaire Collective
Vestiaire Collective

Feed Ad from

Vestiaire Collective

Vestiaire Collective
Vestiaire Collective

Feed Ad from

Vestiaire Collective

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://vestiairecollective.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Vestiaire Collective
domain SEO authority.

It shows the power of
Vestiaire Collective
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://vestiairecollective.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://vestiairecollective.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://vestiairecollective.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://vestiairecollective.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4201340
One of the most important metrics for
Vestiaire Collective
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1140468
) and their Domain Rating.

Total Keywords

1140468
Why does this matter for
Vestiaire Collective
SEO strategy? 

This is the total number of keywords where 
Vestiaire Collective
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

24265
The total number of domain who have a link to  
Vestiaire Collective
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

930488
What's a backlink? A link from another domain that redirect to  
Vestiaire Collective
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

708651

Backlinks NoFollow

98596

Backlinks Redirect

220611

Backlinks Images

373687

Backlinks Frame

20

Backlinks Form

15

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Related Industries

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

Bags
brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Women

brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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