Zac's Sweet Shop

Marketing Strategy Breakdown

Logo of
Zac's Sweet Shop
An overview of
Zac's Sweet Shop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Zac's Sweet Shop

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Zac's Sweet Shop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Zac's Sweet Shop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🎁 ❤️ ‼️.

We display here a overview of Zac's Sweet Shop email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'MOTHER'S DAY IS ALMOST HERE ‼️❤️' and 'JUST IN 🎁🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 16 on https://zacssweetshop.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Zac's Sweet Shop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
21.0
characters

What about

Zac's Sweet Shop

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3358.27
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Zac's Sweet Shop

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

IS - IN - HERE - JUST - MOTHER'S - ALMOST

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🎁 - ❤️ - ‼️

🎁 - ❤️ - ‼️

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Zac's Sweet Shop

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Featured Email Marketing Assets from

Zac's Sweet Shop

MOTHER'S DAY IS ALMOST HERE ‼️❤️

MOTHER'S DAY IS ALMOST HERE ‼️❤️

Email from

Zac's Sweet Shop

JUST IN 🎁🎁

JUST IN 🎁🎁

Email from

Zac's Sweet Shop

Email from

Zac's Sweet Shop

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Featured Ads and Paid Media Examples from

Zac's Sweet Shop

Zac's Sweet Shop
Zac's Sweet Shop

Feed Ad from

Zac's Sweet Shop

Zac's Sweet Shop
Zac's Sweet Shop

Feed Ad from

Zac's Sweet Shop

Zac's Sweet Shop
Zac's Sweet Shop

Feed Ad from

Zac's Sweet Shop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://zacssweetshop.com/

Domain Rating

16
This is the overall metric that matters most, as it sets
Zac's Sweet Shop
domain SEO authority.

It shows the power of
Zac's Sweet Shop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://zacssweetshop.com/
, as their domain authority is
16
, their score can be considered under average.

Here, for
https://zacssweetshop.com/
, as their domain authority is
16
, their score can be considered average.

Here, for
https://zacssweetshop.com/
, as their domain authority is
16
, their score can be considered pretty good! 🙌

Here, for
https://zacssweetshop.com/
, as their domain authority is
16
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

199
One of the most important metrics for
Zac's Sweet Shop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
521
) and their Domain Rating.

Total Keywords

521
Why does this matter for
Zac's Sweet Shop
SEO strategy? 

This is the total number of keywords where 
Zac's Sweet Shop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Zac's Sweet Shop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Zac's Sweet Shop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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