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Looking for a fresh take on the same old March email newsletters? Still wondering what events you should or shouldn’t integrate into your spring marketing calendar, especially if your team is spread thin?
We’ll address all these and more with our guide to March email campaign ideas. This pivotal month is a time for new beginnings, as winter melts away and people anticipate new beginnings.
But March is more than just about the turning of the seasons. You also have Women’s History Month, Easter, St. Patrick’s Day, and niche moments like Pi Day.
You have to seize these celebrations and catch your mailing list’s attention. You need good timing and a great angle to succeed. You need to balance authenticity and promotional messaging. Let this guide show you how.
The Major March Marketing Moments
Women's History Month
Women’s History Month is an annual observance that recognizes the contributions of women to history and society.
It is celebrated in March in most countries, except Canada, where it is celebrated in October.
Customers expect brands to care about social justice issues and observances, but they are also wary of performative gestures.
Women’s History Month is a chance to show authenticity and promote brand loyalty through meaningful campaigns. Here are a few ideas for the month that can be applicable to almost any industry.
- Spotlight women in your industry, company, or audience
- Collaborate with women-owned businesses or women-led organizations
- Do a historical deep dive on an industry issue featuring women
- Do a behind-the-scenes look at women leaders in your industry
- Share resources, reading lists, and recommendations for further learning
Oova is a brand that produces a women’s health tracking product. For their Women’s History Month newsletter, they featured three women who revolutionized reproductive health. It’s an email that stays true to the brand’s mission.
They also include a discount code at the bottom of the email and a Shop Now CTA, which do not come across as salesy because they are not the focal point of the email.
Customers expect brands to care about social justice issues and observances, but they are also wary of performative gestures.
International Women's Day (March 8)
International Women’s Day is part of Women’s History Month, but with a focus on equality and the women’s rights movement.
You can actually use March 8 as a kick-off event for your Women’s History Month newsletters.
For angles, you can make use of the themes set each year by the UN for International Women’s Day then suggest ways your audience can take part in them.
An obvious tactic is to partner with women’s rights groups or causes and have a CTA that goes beyond “buy now”.
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You can also integrate your employees or customers by honoring female employees and women customers. Alternatively, you can spotlight local women in your community.
Emails that educate and spread awareness are also commonly sent on IWD. These include gender equity stats in your industry, historical context about the event, and other resources about supporting women’s rights and gender equality.
For more commercially inclined newsletter ideas, you can publish gift guides, promote special offers where proceeds go to women’s causes, or launch new products or collections.
Lastly, B2B audiences will appreciate emails about workplace empowerment and professional development for women.
St. Patrick's Day (March 17)
St. Patrick’s Day can be more nuanced than just shamrocks and green beer.
It’s a huge commercial opportunity, especially in the US and UK, for food and beverage, apparel, entertainment, and hospitality brands.
It’s a celebration that’s suited for lighthearted content. To go beyond stereotypes, however, you need to integrate Irish history and traditions while still participating in the festive aspects of the day.
Try these ideas:
- Recipe collections (especially traditional Irish recipes) and meal planning guides
- Party hosting tips and entertaining ideas
- Pairing guides for beer, whiskey, and wine
- Early-bird product promotions with guaranteed delivery
- Gift guides for Irish heritage celebrations
- Green-themed product collections, but beyond shamrocks
- Gift bundles for celebrating with friends and family
- Feature customer stories from Irish clients or markets
- Post lighthearted workplace culture content
- Everything Ireland such as travel content for those who want to visit
To create urgency for your discounts and other offers, use last-minute messaging such as “There’s still time to order” and include shipping cutoffs. This is also a good time for flash sales and limited-time offers.
To stay on theme, why not publish guides to local events and recommend local experiences? As for the look of your emails, keep it green and festive and include interactive elements if you can.
Make sure your newsletter matches your social media content for St. Patrick’s Day too. Lighthearted content ideas include trivia, games, and challenges.
Want more ideas and inspiration like this? Check out our email swipe file with over 100 newsletter ideas you can use for your next campaign.
First Day of Spring (late March)
The first day of spring triggers psychological effects that drive people to buy across categories. You can see this effect in home, fashion, and lifestyle brands as consumers embrace renewal mindsets.
The garden, outdoor, and recreation sectors enter their peak season, while spring cleaning energy encourages the purchase of home goods and organizational accessories.
What does this mean for your business?
It’s the perfect time to leverage celebration and renewal themes aligned with seasonal psychology. "Out with the old, in with the new" positioning, for example, is very effective in spring.
Launch spring collections with full reveals, introduce limited-edition seasonal items, and frame regular products with "made for spring" angles.
Content about spring goals and intention-setting connects your product offerings to subscribers' desire for fresh starts.
You can start way ahead of spring to lay the foundation for your spring campaigns.
Try final winter clearance pushes with last-chance messaging and deep discounts, making room for spring inventory.
Build spring anticipation with sneak peeks, waitlist campaigns, and "coming soon" teasers.
Share trend forecasting content like "Spring 2025 trends you need to know" to position your brand as an authority while generating excitement for your upcoming launches.
Try out these spring content ideas:
- Fashion brands: create spring capsule wardrobe guides, transitional layering tips, and color trend reports.
- Home and garden companies: post spring cleaning guides, garden planning resources, and outdoor living space ideas.
- Health and wellness brands: launch spring fitness challenges, seasonal nutrition content, and outdoor workout inspiration.
- B2B services: frame Q1 wrap-ups and Q2 planning content around spring renewal metaphors.
UK Mother's Day (Mothering Sunday)
The UK and Ireland celebrate Mother's Day on the fourth Sunday of Lent, not the US May date.
Be aware of this timing difference to avoid alienating UK subscribers with wrongly timed content. By doing so, you demonstrate cultural sophistication and build trust with international audiences.
Implement geographic segmentation accordingly to send region-specific content. Use subscriber-provided data, purchase history shipping addresses, and other methods to collect this information.
At the beginning of the month, you can start launching awareness campaigns for Mother’s Day, including gift guide previews. Then, move on to your main campaign push with lengthier gift guides and shipping deadline messaging.
By the end of the month, you can push the urgency with last-chance CTAs and digital gift options.
Note that the UK has specific terminology and traditions for Mother’s Day. Use Mothering Sunday, instead of Mother’s Day, or use Mum instead of Mom. Daffodils are also the preferred symbol, rather than carnations (US).
Other Special Days and Holidays in March
- Endometriosis Awareness Month
- March 1: Zero Discrimination Day
- March 3: World Wildlife Day
- March 7: National Day of Unplugging
- March 14: Pi Day
- March 14: World Sleep Day
- March 15: Global Recycling Day
- March 20: International Day of Happiness
- March 22: World Water Day
- March 23: World Meteorological Day
- March 29: National Mom and Pop Business Owners Day
- March 31: International Transgender Day of Visibility
Refresh your March Email Marketing Strategy
March is a pivotal month for your email campaigns, marking a time of new beginnings as winter melts away and consumers anticipate a fresh start. With these tips, you can seize these celebrations and genuinely catch your mailing list's attention.
Remember, while this guide provides a blueprint, the best inspiration often comes from seeing what's working for top brands in real-time. To craft truly compelling and successful email campaigns, you need to be aware of what your competitors are sending.
Ready to uncover hundreds of high-performing email campaigns and industry trends? Sign up for Panoramata today to search for more email inspiration and benchmark your strategy against the best in the business!
FAQs
What are the biggest marketing moments in March?
Major marketing moments include Women's History Month, St. Patrick's Day (March 17), the First Day of Spring (late March), and niche days like Pi Day (March 14). UK Mother's Day is also a key date to be aware of for international audiences.
How can I make my Women's History Month campaign authentic?
To show authenticity, you can spotlight women in your industry, company, or audience, collaborate with women-owned businesses, or share resources for further learning, while ensuring any promotional content is not the focal point of the email.
What are some lighthearted content ideas for St. Patrick's Day?
For lighthearted content that goes beyond green beer and shamrocks, you can share trivia, games, and challenges, post workplace culture content, or feature pairing guides for beer, whiskey, and wine.
