Email campaign inspiration

April Fool’s

A joke product or announcement with a real offer behind it.

Plan seasonal campaigns
April Fool's
Calendar Holiday, Sale

Get 104 email marketing ideas with examples, ecommerce resources and trends

Receive exclusive ecommerce marketing swipe files and resources in your inbox every two weeks. Join 18k+ subscribers.
★★★★★ "The only newsletter I'm forwarding every time."

email examples

See how brands use this strategy. Open an email to view the full design.

More email examples ↓

Many brands are organizing a sale or a contest.

The gag earns the open and the reveal carries the campaign.

100+ email marketing ideas, ready for your next campaign

Get our email marketing ideas playbook and find your next campaign idea.

Download the playbook
Try this strategy with AI

Plan your campaign with AI

Add your brand, audience and offer to a ready-to-use prompt. Copy it into your preferred AI tool to draft your campaign.

Personalize your prompt
I’m planning a [CAMPAIGN] for [BRAND]. Using the "April Fool’s" idea above — A joke product or announcement with a real offer behind it — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Dalci, Urban Stems, Bloomscape. Adapt the underlying strategy to my brand.

Original email text