Urban Stems

Marketing Strategy Breakdown

Logo of
Urban Stems
An overview of
Urban Stems
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Urban Stems

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Urban Stems ecommerce marketing strategy - and from other brands from the Lifestyle industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Urban Stems team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Urban Stems email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Find your spring color' and 'What does your bouquet say?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://urbanstems.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Urban Stems

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
22.0
characters

What about

Urban Stems

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

952.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Urban Stems

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Year - in - Review - has - More - to

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Urban Stems

Featured Email Marketing Assets from

Urban Stems

Find your spring color

Find your spring color

Email from

Urban Stems

What does your bouquet say?

What does your bouquet say?

Email from

Urban Stems

Here to stay

Here to stay

Email from

Urban Stems

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Urban Stems

Featured Ads and Paid Media Assets from

Urban Stems

Urban Stems
Urban Stems

Feed Ad from

Urban Stems

Urban Stems
Urban Stems

Feed Ad from

Urban Stems

Urban Stems
Urban Stems

Feed Ad from

Urban Stems

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://urbanstems.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Urban Stems
domain SEO authority.

It shows the power of
Urban Stems
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://urbanstems.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://urbanstems.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://urbanstems.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://urbanstems.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

185634
One of the most important metrics for
Urban Stems
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
36258
) and their Domain Rating.

Total Keywords

36258
Why does this matter for
Urban Stems
SEO strategy? 

This is the total number of keywords where 
Urban Stems
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3546
The total number of domain who have a link to  
Urban Stems
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

139701
What's a backlink? A link from another domain that redirect to  
Urban Stems
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

138958

Backlinks NoFollow

9907

Backlinks Redirect

596

Backlinks Images

6780

Backlinks Frame

0

Backlinks Form

6

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Urban Stems

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Content Square

Content Square

Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.

analytics

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Customer.io

Customer.io

Email people automatically based on what they do (or don't do) in your app.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Customer.io Mail

Customer.io Mail

Customer.io helps you send targeted human messages to your users.

mx

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Okta

Okta

Identity management system.

widgets

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Olark

Olark

Chat with your website visitors while they browse, using your mobile device or instant messenger.

widgets

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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Taboola

Taboola

Personalized recommendations technology.

ads

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Teads

Teads

Video advertising serving technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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The floral industry involves flower production, distribution, design, retailing, and other aspects of the flower market.  The target market for this type of industry are gift-givers (during occasions like Valentine’s Day, Mother’s Day, birthdays, graduation, etc.), romantic partners, corporates, brides, and anyone who wants to buy flowers.

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