Dalci

Marketing Strategy Breakdown

Logo of
Dalci
An overview of
Dalci
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Dalci

- Ecommerce marketing strategy

There’s a lot to learn from Dalci ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Dalci could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 79.31% of their emails - the main ones they use are 🤩 🍫 💖 🌈 ⚡ 🎁.

On Panoramata, we gather and analyze the entire Dalci email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'JUST IN TIME FOR MOTHER'S DAY | 25% OFF 💖' and 'SUMMER GIVEAWAY | ENTER TO WIN 🤍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 7 on https://www.dalci.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Dalci

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Dalci

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1537.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dalci

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

New - Year's - Resolution - Celebrate - Go - to

Emoji use in subject lines

79.31
% of subject lines have emojis

Most popular emojis

🤩 - 🍫 - 💖 - 🌈 - ⚡ - 🎁

🤩 - 🍫 - 💖 - 🌈 - ⚡ - 🎁

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dalci

Featured Email Marketing Assets from

Dalci

JUST IN TIME FOR MOTHER'S DAY | 25% OFF 💖

JUST IN TIME FOR MOTHER'S DAY | 25% OFF 💖

Email from

Dalci

SUMMER GIVEAWAY | ENTER TO WIN 🤍

SUMMER GIVEAWAY | ENTER TO WIN 🤍

Email from

Dalci

LAST CHANCE TO SAVE | 20% OFF 🤩🍫

LAST CHANCE TO SAVE | 20% OFF 🤩🍫

Email from

Dalci

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dalci

Featured Ads and Paid Media Assets from

Dalci

Dalci
Dalci

Feed Ad from

Dalci

Dalci
Dalci

Feed Ad from

Dalci

Dalci
Dalci

Feed Ad from

Dalci

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.dalci.com/

Domain Rating

7
This is the overall metric that matters most, as it sets
Dalci
domain SEO authority.

It shows the power of
Dalci
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.dalci.com/
, as their domain authority is
7
, their score can be considered under average.

Here, for
https://www.dalci.com/
, as their domain authority is
7
, their score can be considered average.

Here, for
https://www.dalci.com/
, as their domain authority is
7
, their score can be considered pretty good! 🙌

Here, for
https://www.dalci.com/
, as their domain authority is
7
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

65
One of the most important metrics for
Dalci
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
793
) and their Domain Rating.

Total Keywords

793
Why does this matter for
Dalci
SEO strategy? 

This is the total number of keywords where 
Dalci
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

149
The total number of domain who have a link to  
Dalci
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23
What's a backlink? A link from another domain that redirect to  
Dalci
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23

Backlinks NoFollow

12

Backlinks Redirect

0

Backlinks Images

4

Backlinks Frame

0

Backlinks Form

0

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Dalci

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Loox

Loox

Visual reviews for Shopify webstores.

shop

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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ShareASale

ShareASale

The page contains affiliate links provided by ShareASale. Purchases from affiliate links generate revenue for the site owner.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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