How do I add a competitor to a benchmark report or dashboard?

You can add it from the benchmark Settings tab. The related dashboard updates automatically.

If the company is not available yet, you can request it from Panoramata and the team can add it for you.

Add a competitor to a benchmark report

Use this when you have already created a benchmark and want to add another company to it.

1. Open Reports from the left-hand menu.
2. Select the benchmark you want to update.
3. Click Settings.
4. Search for the company using the search field or filters.
5. Click Add to benchmark.

Once the company is added, the benchmark data updates. If that benchmark is displayed as a dashboard, the dashboard updates too.

Add a competitor to a dashboard

Dashboards are connected to the brands you follow or to the benchmarks you create.

If you want the competitor to appear in your Followed Brands dashboard, open the brand page and click Follow.

If you want the competitor to appear in a benchmark dashboard, add it to the benchmark. You do not need to update the dashboard separately.

To understand how benchmark dashboards work, read: Can I create multiple dashboards?

To learn more about Followed Brands and benchmark dashboards, read: How do I track more companies? Is there a limit?

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If the competitor is missing

If you cannot find the company in Panoramata, send it to the team as a request.

1. Open the top-right menu.
2. Click Request more companies.
3. Share the competitors' names, websites, or a short description.

Then, the Panoramata team will take care of the rest.

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You can also send the request through the support chat on the bottom-right of the page, or by email to your account manager. A simple website or company name is enough, and you can also share a CSV file or a screenshot of the companies you want to add.

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