How can I detect new landing pages a competitor is using?

You can detect new competitor landing pages from the Landings tab of a brand page.

At the top of the tab, the Landing Pages Overview summarizes the landing pages and website changes Panoramata is tracking for that brand. Use the New landings filter to see the pages Panoramata recently detected.

For broader context on what Panoramata can track on landing pages, read: What types of landing pages can I track?.

All Your Competitors' Landing Pages

  1. Open the competitor brand page you want to analyze.
  2. Click the Landings tab in the top navigation.
  3. Look at the Landing Pages Overview at the top of the page. It shows the total number of landing pages tracked, page types, current promotions and USPs, trending pages, and the most used pages.

Example: on the Onnit brand page, Panoramata shows 32 total landing pages tracked.

The Landings tab gives you a quick overview of tracked landing pages and recent website changes for the selected brand.

Track New Landing Pages

  1. In the Landing Pages Overview, click New landings.
  2. Panoramata displays the newly detected pages directly below the overview section.
  3. Review each page card to see the page URL, page type, last update date, and available desktop or mobile snapshots.

In the Onnit example, clicking New landings shows two new pages: one product page last updated 1 day ago and one ad landing page last updated 8 days ago.

The New landings view isolates recently detected pages, so you can review fresh competitor pages without scanning every tracked URL.

How to use the new landing pages

Once you find the new pages, open the desktop or mobile snapshots to inspect the page creative, offer, copy, layout, and any website changes Panoramata has captured.

This helps you spot new product launches, ad-specific landing pages, offer tests, and fresh positioning changes from the competitor you are tracking.

If you want to continue exploring other competitor assets after checking new landing pages, read: How do I access content for inspiration?.

founder smiling
Mehdi BOUFOUS
June 25, 2026

Next Live Session: Introducing Panoramata MCP

Upcoming Session - Online Webinar - July 1st
Panoramata MCP for Competitive Intelligence is already available. Join us to see how to connect Panoramata with ChatGPT, Claude, and your existing AI workflows — so you can access competitors’ campaigns without switching tools. We’ll share best practices, live examples, and answer your questions. Register now to get the recording.

The unfair advantage to your success

Panoramata is the difference between missed opportunities and great marketing decisions.

Without Panoramata

  • Manual tracking of your competitors
  • Constantly forgetting about it
  • Endless noise and distractions
  • Lost knowledge and missed opportunities
  • Fewer inspiration, best practices and market trends

With Panoramata

  • Focused and organized competitors tracking
  • All-in-one marketing strategy hub
  • Efficient marketing planning
  • Real-time automated benchmarks
  • Perfect inspiration for your next marketing campaign
Get Started for Free

1 minute signup, no credit card required

mehdi, founder of panoramata
Book a Demo

with our experts

AI that actually helps you track

We created the only AI-powered agent built to track your competitors. Sit back and let the robots do the grunt work - so you can do smarter strategy.
ai actions

Instant access to all campaigns

View all of your competitors’ marketing campaigns the moment you sign up. Did we mention they’re neatly organized and searchable?
track competitors

Customize your tracking

Create groups of competitors and track/compare them in real time.
benchmarks

Track everything (and we mean everything)

Emails, flows, SMS, ads (Meta, TikTok, LinkedIn, Google, Display, YouTube, Pinterest), website changes, landing pages, and much more!
marketing channels logo

Get inspiration on demand

Access the most advanced marketing search filters to find the right inspiration every time. Turn their hard work into your team’s inspiration.
find inspiration

Stay ahead of what's next

Anticipate and understand your competitors next campaigns.
insights competitive

Trusted by over 50,000 teams worldwide

1B+
Creatives tracked
24/7
Available support
Worldwide
Coverage
100k+
Companies tracked