What's the best way to get email marketing inspiration?

Panoramata offers many features, including the ability to explore email inspiration from your competitors and leading brands in your industry.

The platform currently includes brands across more than 30+ industries and 300+ sub-industries. For most brands, you can access over four years of email campaign data.

We add hundreds of brands daily, expanding our coverage across more industries and sub-industries over time. If you cannot find one of your competitors, simply contact our team and we will add it quickly for you.

From a specific competitor

To find email inspiration from a specific competitor, use Brand Search in the left-hand menu. Search for the brand and open the Emails tab to view its campaigns.

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You can refine the results by selecting a date range and using keywords.

On the brand page, you can also use the Brand Calendar feature to track campaigns throughout the year. You can filter by emails to see what your competitor is sending over time.

Advanced Email Search

To expand your email inspiration search to more brands, use the Email Search feature available in the left-hand menu. You can refine your results using keywords and several filters:

• Industry: Fashion, Personal Care, Home, Health & Wellness, Jewelry, etc.
• Sent: Select a start and end date.
• Category: Promotional campaign, relational campaign, launch campaign, etc.
• Discount: Discount %, Gift with Purchase, Free Delivery, etc.
• Hallmark: Black Friday, Christmas, Cyber Monday, etc.
• Language: More than 40 languages available.
• Score: Spam score based on the leading anti-spam platform SpamAssassin.
• Flows: Lost checkout journey, Black Friday sale, etc.
• Sub-industries: Clothes, Accessories, Cosmetics, Bags, Beauty & Care, etc.
• Sector: Ecommerce, Magazines, Services, Content, etc.

Inspiration Search

For results carefully curated by our team, you can use Inspiration Search. You can access it from the left-hand by clicking Inspiration.

You select Emails as the creative type, then refine your results using keywords and the following filters: Month, Industry, and Language.

From your Dashboard

You can also use the Dashboard to explore email inspiration from a group of brands, such as your followed brands or any of your benchmarks.

To do this:

1. Click Dashboard
2. Select the group of brands
3. Click Emails

You will then see key email statistics for the last two weeks.
Below, you can browse emails, displayed from the most recent to the oldest for the selected group.

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Insights for Email Marketing

Email marketing insights highlight your competitors’ email activity and predict upcoming content trends and campaigns. Think of it as your own AI assistant that automatically generates insights in seconds.

For example, in my account, I have four groups of brands:

• Followed brands
• Benchmark named “Benchmark – Shoes brands”
• etc.

To generate insights for the “Benchmark – Shoes brands” group:

1. Click Insights in the left hand menu
2. Select the benchmark
3. Click Settings
4. Click Create insights
5. Select Email Marketing

Here are some of the generated insights: