Apollo Neuroscience

Marketing Strategy Breakdown

Logo of
Apollo Neuroscience
An overview of
Apollo Neuroscience
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Technology
ecommerce industry.

Apollo Neuroscience

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Apollo Neuroscience? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Apollo Neuroscience email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'A conversation with a sleep expert' and 'Last reminder to register for a 3/31 workshop on how to improve your sleep'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://apolloneuro.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Apollo Neuroscience

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
50.0
characters

What about

Apollo Neuroscience

then?

With their average of

50

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

600.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Apollo Neuroscience

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

up - get - stuff - done - Welcome - workshop

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Apollo Neuroscience

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Featured Email Marketing Assets from

Apollo Neuroscience

A conversation with a sleep expert

A conversation with a sleep expert

Email from

Apollo Neuroscience

Last reminder to register for a 3/31 workshop on how to improve your sleep

Last reminder to register for a 3/31 workshop on how to improve your sleep

Email from

Apollo Neuroscience

You're invited: A comedian and a doctor talk mental health

You're invited: A comedian and a doctor talk mental health

Email from

Apollo Neuroscience

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Featured Ads and Paid Media Examples from

Apollo Neuroscience

Apollo Neuroscience
Apollo Neuroscience

The Apollo™ wearable is a new device developed by physicians and neuroscientists to help your body recover from stress, so you can feel calm and balanced.Whether you're looking to clear your mind, boost productivity, stay calm, or sleep through the night, the Apollo wearable has you covered. The Apollo wearable's scientifically proven technology engages with your sense of touch, training your nervous system to bounce back from stress more quickly. The Apollo wearable helps you transition from "fight or flight" to "rest and digest" in the moments you need it most.Just wear it on your wrist or ankle and use the Apollo app to choose how you'd like to feel, from waking up to deep focus to relaxation and sleep. The Apollo wearable is safe, non-invasive, and easy to use for adults and children alike.

A wearable hug, for your not-so-nervous system

A wearable hug, for your not-so-nervous system

Feed Ad from

Apollo Neuroscience

Apollo Neuroscience
Apollo Neuroscience

The Apollo™ wearable is a new device developed by physicians and neuroscientists to help your body recover from stress, so you can feel calm and balanced.Whether you're looking to clear your mind, boost productivity, stay calm, or sleep through the night, the Apollo wearable has you covered. The Apollo wearable's scientifically proven technology engages with your sense of touch, training your nervous system to bounce back from stress more quickly. The Apollo wearable helps you transition from "fight or flight" to "rest and digest" in the moments you need it most.Just wear it on your wrist or ankle and use the Apollo app to choose how you'd like to feel, from waking up to deep focus to relaxation and sleep. The Apollo wearable is safe, non-invasive, and easy to use for adults and children alike.

A wearable hug, for your not-so-nervous system

A wearable hug, for your not-so-nervous system

Feed Ad from

Apollo Neuroscience

Apollo Neuroscience
Apollo Neuroscience

The Apollo™ wearable is a new device developed by physicians and neuroscientists to help your body recover from stress, so you can feel calm and balanced.Whether you're looking to clear your mind, boost productivity, stay calm, or sleep through the night, the Apollo wearable has you covered. The Apollo wearable's scientifically proven technology engages with your sense of touch, training your nervous system to bounce back from stress more quickly. The Apollo wearable helps you transition from "fight or flight" to "rest and digest" in the moments you need it most.Just wear it on your wrist or ankle and use the Apollo app to choose how you'd like to feel, from waking up to deep focus to relaxation and sleep. The Apollo wearable is safe, non-invasive, and easy to use for adults and children alike.

A wearable hug, for your not-so-nervous system

A wearable hug, for your not-so-nervous system

Feed Ad from

Apollo Neuroscience

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://apolloneuro.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
Apollo Neuroscience
domain SEO authority.

It shows the power of
Apollo Neuroscience
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://apolloneuro.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://apolloneuro.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://apolloneuro.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://apolloneuro.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8644
One of the most important metrics for
Apollo Neuroscience
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2700
) and their Domain Rating.

Total Keywords

2700
Why does this matter for
Apollo Neuroscience
SEO strategy? 

This is the total number of keywords where 
Apollo Neuroscience
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

78
The total number of domain who have a link to  
Apollo Neuroscience
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14405
What's a backlink? A link from another domain that redirect to  
Apollo Neuroscience
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14278

Backlinks NoFollow

5690

Backlinks Redirect

124

Backlinks Images

1598

Backlinks Frame

1

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Chargebee

Chargebee

Subscription billing and payment software.

payment

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Chartable

Chartable

Podcast Analytics & Attribution

analytics

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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"It's been a lifesaver"
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"Saves me hours!"
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