You're looking for Email Ecommerce Marketing data for Apollo Neuroscience? You're in the right place!
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
On Panoramata, we gather and analyze the entire Apollo Neuroscience email marketing strategy - along with other brands from the Technology industry. Amongst their last emails sent, two of them were 'A conversation with a sleep expert' and 'Last reminder to register for a 3/31 workshop on how to improve your sleep'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://apolloneuro.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Apollo Neuroscience
then?
With their average of
50
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Apollo Neuroscience
gets a score of
-4.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
up - get - stuff - done - Welcome - workshop
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
A conversation with a sleep expert
Email from
Apollo Neuroscience
Last reminder to register for a 3/31 workshop on how to improve your sleep
Email from
Apollo Neuroscience
You're invited: A comedian and a doctor talk mental health
Email from
Apollo Neuroscience
The Apollo™ wearable is a new device developed by physicians and neuroscientists to help your body recover from stress, so you can feel calm and balanced.Whether you're looking to clear your mind, boost productivity, stay calm, or sleep through the night, the Apollo wearable has you covered. The Apollo wearable's scientifically proven technology engages with your sense of touch, training your nervous system to bounce back from stress more quickly. The Apollo wearable helps you transition from "fight or flight" to "rest and digest" in the moments you need it most.Just wear it on your wrist or ankle and use the Apollo app to choose how you'd like to feel, from waking up to deep focus to relaxation and sleep. The Apollo wearable is safe, non-invasive, and easy to use for adults and children alike.
Feed Ad from
Apollo Neuroscience
The Apollo™ wearable is a new device developed by physicians and neuroscientists to help your body recover from stress, so you can feel calm and balanced.Whether you're looking to clear your mind, boost productivity, stay calm, or sleep through the night, the Apollo wearable has you covered. The Apollo wearable's scientifically proven technology engages with your sense of touch, training your nervous system to bounce back from stress more quickly. The Apollo wearable helps you transition from "fight or flight" to "rest and digest" in the moments you need it most.Just wear it on your wrist or ankle and use the Apollo app to choose how you'd like to feel, from waking up to deep focus to relaxation and sleep. The Apollo wearable is safe, non-invasive, and easy to use for adults and children alike.
Feed Ad from
Apollo Neuroscience
The Apollo™ wearable is a new device developed by physicians and neuroscientists to help your body recover from stress, so you can feel calm and balanced.Whether you're looking to clear your mind, boost productivity, stay calm, or sleep through the night, the Apollo wearable has you covered. The Apollo wearable's scientifically proven technology engages with your sense of touch, training your nervous system to bounce back from stress more quickly. The Apollo wearable helps you transition from "fight or flight" to "rest and digest" in the moments you need it most.Just wear it on your wrist or ankle and use the Apollo app to choose how you'd like to feel, from waking up to deep focus to relaxation and sleep. The Apollo wearable is safe, non-invasive, and easy to use for adults and children alike.
Feed Ad from
Apollo Neuroscience
Domain Rating
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