BabyBjörn

Marketing Strategy Breakdown

Logo of
BabyBjörn
An overview of
BabyBjörn
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

BabyBjörn

- Ecommerce marketing strategy

You can access here some of the data we collect on BabyBjörn ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the BabyBjörn team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 44.44% of their emails - the main ones they use are 💗 🌸 💛 ✨.

We display here a overview of BabyBjörn email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'The power of parenthood' and 'Happy Mother's Day 🌸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.babybjorn.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

BabyBjörn

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

BabyBjörn

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1664.11
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

BabyBjörn

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

The - perfect - luxurious - ergonomic - Designed - life

Emoji use in subject lines

44.44
% of subject lines have emojis

Most popular emojis

💗 - 🌸 - 💛 - ✨

💗 - 🌸 - 💛 - ✨

Fun emoji take, right? What does that mean for their digital marketing strategy? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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BabyBjörn

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Featured Email Marketing Assets from

BabyBjörn

The power of parenthood

The power of parenthood

Email from

BabyBjörn

Happy Mother's Day 🌸

Happy Mother's Day 🌸

Email from

BabyBjörn

The perfect luxurious ergonomic carrier for you and your baby 💛

The perfect luxurious ergonomic carrier for you and your baby 💛

Email from

BabyBjörn

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Featured Ads and Paid Media Examples from

BabyBjörn

BabyBjörn
BabyBjörn

Do you have young children or are you about to become a parent? Here you'll find the products you don't want to be without!

WHAT DOES A NEWBORN BABY NEED?

WHAT DOES A NEWBORN BABY NEED?

Feed Ad from

BabyBjörn

BabyBjörn
BabyBjörn

Ergonomics is about designing products used by humans to be as safe and comfortable as possible to prevent ill health.For BABYBJÖRN, ergonomics is about more than the baby's leg position and taking a holistic approach to the growing infant's entire body when we develop our baby carriers & bouncers.Buy now and take care of your baby SAFELY!

BABYBJÖRN Bouncer Bliss - Grey, Mesh, Dark grey frame

BABYBJÖRN Bouncer Bliss - Grey, Mesh, Dark grey frame

Feed Ad from

BabyBjörn

BabyBjörn
BabyBjörn

Developed with consideration in soft and snuggly fabrics that meet the requirements of OEKO-TEX Standard 100, Class 1 for baby products.Buy now and take care of your baby SAFELY!

BABYBJÖRN Bouncer Bliss - Grey, Mesh, Dark grey frame

BABYBJÖRN Bouncer Bliss - Grey, Mesh, Dark grey frame

Feed Ad from

BabyBjörn

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.babybjorn.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
BabyBjörn
domain SEO authority.

It shows the power of
BabyBjörn
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.babybjorn.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.babybjorn.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.babybjorn.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.babybjorn.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

99212
One of the most important metrics for
BabyBjörn
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12225
) and their Domain Rating.

Total Keywords

12225
Why does this matter for
BabyBjörn
SEO strategy? 

This is the total number of keywords where 
BabyBjörn
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
BabyBjörn
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
BabyBjörn
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Baby Goods

brands overview

Baby goods or baby products are products intended to be used on infants and children under the age of three. Baby products are specially formulated to be mild and non-irritating. Among the products that are essential for newborn babies and up to the first months of life are clothing, diapers, baby bottles, crib, bathtub, baby blankets, grooming essentials, stroller, infant car seat, etc.

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brands →

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brands overview

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