Birdsnest
Marketing Strategy Breakdown

Logo of
Birdsnest
An overview of
Birdsnest
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Emarsys
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Birdsnest
Ecommerce Marketing Strategy

There’s a lot to learn from Birdsnest ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Birdsnest improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 44693% of their emails - the main ones they use are 🚚 🏅 ⏰.

On Panoramata, we gather and analyze the entire Birdsnest email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'It's a Frenzy... a Click Frenzy!' and 'Get a wiggle on our Click Frenzy party ends tonight!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.birdsnest.com.au/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Birdsnest
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Birdsnest

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6408.30
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Birdsnest

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Say - hello - to - our - Welcome - and

Emoji use in subject lines

12.5
% of subject lines have emojis

Most popular emojis

🚚 - 🏅 - ⏰

🚚 - 🏅 - ⏰

Yes, these emojis are pretty. But what are their usage telling us? Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Birdsnest

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Featured Email Marketing Assets from

Birdsnest

It's a Frenzy... a Click Frenzy!

It's a Frenzy... a Click Frenzy!

Email from

Birdsnest

Get a wiggle on our Click Frenzy party ends tonight!

Get a wiggle on our Click Frenzy party ends tonight!

Email from

Birdsnest

Today Only: FREE CHOCOLATE + A $1000 Golden Ticket Giveaway! 🏅

Today Only: FREE CHOCOLATE + A $1000 Golden Ticket Giveaway! 🏅

Email from

Birdsnest

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Featured Ads and Paid Media Examples from

Birdsnest

Birdsnest
Birdsnest

Feed Ad from

Birdsnest

Birdsnest
Birdsnest

Feed Ad from

Birdsnest

Birdsnest
Birdsnest

Birdsnest

Birdsnest

Feed Ad from

Birdsnest

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.birdsnest.com.au/

Domain Rating

63
This is the overall metric that matters most, as it sets
Birdsnest
domain SEO authority.

It shows the power of
Birdsnest
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.birdsnest.com.au/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://www.birdsnest.com.au/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://www.birdsnest.com.au/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://www.birdsnest.com.au/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

196471
One of the most important metrics for
Birdsnest
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
66950
) and their Domain Rating.

Total Keywords

66950
Why does this matter for
Birdsnest
SEO strategy? 

This is the total number of keywords where 
Birdsnest
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1543
The total number of domain who have a link to  
Birdsnest
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

60870
What's a backlink? A link from another domain that redirect to  
Birdsnest
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

59062

Backlinks NoFollow

16111

Backlinks Redirect

77

Backlinks Images

12993

Backlinks Frame

0

Backlinks Form

1386

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Related Industries

Womenswear

brands overview

Womenswear are outfits made specifically for and worn by women. It is a huge part of the fashion industry and women are the top target market when it comes to all things worn. Fashion is a form of women’s self-expression and autonomy at a particular period and place. 

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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