Boulanger

Marketing Strategy Breakdown

Logo of
Boulanger
An overview of
Boulanger
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Boulanger

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Boulanger, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Boulanger could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Boulanger email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, one of them was 'Validation de votre adresse email'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://www.boulanger.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Boulanger

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Boulanger

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

48.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Boulanger

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

email - adresse - votre - de - Validation

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Boulanger

Featured Email Marketing Assets from

Boulanger

Validation de votre adresse email

Validation de votre adresse email

Email from

Boulanger

Email from

Boulanger

Email from

Boulanger

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Boulanger

We'll never send you spam. Never.

Featured Ads and Paid Media Assets from

Boulanger

Boulanger
Boulanger

Donnons pour les réfugiés d'Ukraine 🇺🇦 Votre don = Un don @boulanger pour les Réfugiés d'Ukraine avec Le #HCR, l'Agence des Nations Unies pour les Réfugiés. Leur mission : protéger et mettre à l'abri les personnes déplacées de force. Pour + d'infos : b.fr/donnons-refugies-ukraine #sibienensemble #refugiesukrainiens #don #solidarité #dons #réfugiés #ukraine

Feed Ad from

Boulanger

Boulanger
Boulanger

Donnons pour les réfugiés d'Ukraine 🇺🇦 Votre don = Un don Boulanger pour les Réfugiés d'Ukraine avec Le HCR, l'Agence des Nations Unies pour les Réfugiés Leur mission : protéger et mettre à l'abri les personnes déplacées de force. Pour + d'infos : b.fr/donnons-refugies-ukraine #SiBienEnsemble

Feed Ad from

Boulanger

Boulanger
Boulanger

Le saviez-vous ? Nous passons près de 80% de notre temps à la maison, et l'air intérieur est 5 à 10 fois plus pollué que l'air extérieur. Le Pr. Damien Cuny vous livre son expertise sur la pollution intérieure et sur les bons gestes à adopter au quotidien pour respirer un air plus sain. 👉 b.fr/Vivre-mieux-Pollution-Interieure #SiBienEnsemble

Feed Ad from

Boulanger

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.boulanger.com/

Domain Rating

77
This is the overall metric that matters most, as it sets
Boulanger
domain SEO authority.

It shows the power of
Boulanger
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.boulanger.com/
, as their domain authority is
77
, their score can be considered under average.

Here, for
https://www.boulanger.com/
, as their domain authority is
77
, their score can be considered average.

Here, for
https://www.boulanger.com/
, as their domain authority is
77
, their score can be considered pretty good! 🙌

Here, for
https://www.boulanger.com/
, as their domain authority is
77
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12091305
One of the most important metrics for
Boulanger
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
856627
) and their Domain Rating.

Total Keywords

856627
Why does this matter for
Boulanger
SEO strategy? 

This is the total number of keywords where 
Boulanger
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

24707
The total number of domain who have a link to  
Boulanger
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5720651
What's a backlink? A link from another domain that redirect to  
Boulanger
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5689891

Backlinks NoFollow

616535

Backlinks Redirect

30385

Backlinks Images

685605

Backlinks Frame

142

Backlinks Form

203

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Boulanger

Softwares and Marketing eCommerce Stack

Coming soon.

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