Monitoring Website Traffic Organic SEO data and Email Marketing Data for Boulanger, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Boulanger could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
We display here a overview of Boulanger email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, one of them was 'Validation de votre adresse email'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://www.boulanger.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Boulanger
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Boulanger
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
email - adresse - votre - de - Validation
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Validation de votre adresse email
Email from
Boulanger
Email from
Boulanger
Email from
Boulanger
Donnons pour les réfugiés d'Ukraine 🇺🇦 Votre don = Un don @boulanger pour les Réfugiés d'Ukraine avec Le #HCR, l'Agence des Nations Unies pour les Réfugiés. Leur mission : protéger et mettre à l'abri les personnes déplacées de force. Pour + d'infos : b.fr/donnons-refugies-ukraine #sibienensemble #refugiesukrainiens #don #solidarité #dons #réfugiés #ukraine
Feed Ad from
Boulanger
Donnons pour les réfugiés d'Ukraine 🇺🇦 Votre don = Un don Boulanger pour les Réfugiés d'Ukraine avec Le HCR, l'Agence des Nations Unies pour les Réfugiés Leur mission : protéger et mettre à l'abri les personnes déplacées de force. Pour + d'infos : b.fr/donnons-refugies-ukraine #SiBienEnsemble
Feed Ad from
Boulanger
Le saviez-vous ? Nous passons près de 80% de notre temps à la maison, et l'air intérieur est 5 à 10 fois plus pollué que l'air extérieur. Le Pr. Damien Cuny vous livre son expertise sur la pollution intérieure et sur les bons gestes à adopter au quotidien pour respirer un air plus sain. 👉 b.fr/Vivre-mieux-Pollution-Interieure #SiBienEnsemble
Feed Ad from
Boulanger
Domain Rating
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