Eight Sleep

Marketing Strategy Breakdown

Logo of
Eight Sleep
An overview of
Eight Sleep
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Eight Sleep

- Ecommerce marketing strategy

Interested to gather some elements regarding Eight Sleep ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Eight Sleep could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 18.58% of their emails - the main ones they use are 💥 🚨 ⚡ ❄️ 👏 ⏳.

We display here a overview of Eight Sleep email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Last chance: don't hit the snooze button this summer' and 'Last chance to stop making sleep excuses'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.eightsleep.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Eight Sleep

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Eight Sleep

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

777.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Eight Sleep

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Hot...cold...both? - Bringing - is - clock - End - ticking

Emoji use in subject lines

18.58
% of subject lines have emojis

Most popular emojis

💥 - 🚨 - ⚡ - ❄️ - 👏 - ⏳

💥 - 🚨 - ⚡ - ❄️ - 👏 - ⏳

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
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Eight Sleep

Featured Email Marketing Assets from

Eight Sleep

Last chance: don't hit the snooze button this summer

Last chance: don't hit the snooze button this summer

Email from

Eight Sleep

Last chance to stop making sleep excuses

Last chance to stop making sleep excuses

Email from

Eight Sleep

Memorial Day Sale Extended

Memorial Day Sale Extended

Email from

Eight Sleep

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Eight Sleep

Featured Ads and Paid Media Assets from

Eight Sleep

Eight Sleep
Eight Sleep

Get up to 32% improved sleep quality.

Save $100

Save $100

Feed Ad from

Eight Sleep

Eight Sleep
Eight Sleep

Get up to 34% more deep sleep.

Save $100

Save $100

Feed Ad from

Eight Sleep

Eight Sleep
Eight Sleep

Feed Ad from

Eight Sleep

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.eightsleep.com/

Domain Rating

69
This is the overall metric that matters most, as it sets
Eight Sleep
domain SEO authority.

It shows the power of
Eight Sleep
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.eightsleep.com/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://www.eightsleep.com/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://www.eightsleep.com/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://www.eightsleep.com/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

52361
One of the most important metrics for
Eight Sleep
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15913
) and their Domain Rating.

Total Keywords

15913
Why does this matter for
Eight Sleep
SEO strategy? 

This is the total number of keywords where 
Eight Sleep
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1016
The total number of domain who have a link to  
Eight Sleep
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

33360
What's a backlink? A link from another domain that redirect to  
Eight Sleep
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

33292

Backlinks NoFollow

10410

Backlinks Redirect

67

Backlinks Images

2896

Backlinks Frame

1

Backlinks Form

0

Need more assets?
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Eight Sleep

Softwares and Marketing eCommerce Stack

Amplitude

Amplitude

Mobile analytics platform.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Kustomer

Kustomer

Platform for Customer Experience, Service and Support.

widgets

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

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brands overview

Home supplies (or household supplies) are goods and products used within households. They are the tangible and movable personal property placed in the rooms of a house, bathroom, and laundry. There are certain home staples that household should possess from essential cleaning supplies to must-haves in the kitchen and bath.

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