You can access here some of the data we collect on British Corner Shop ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 54 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Trustpilot .
Fun fact - they're using emojis in 96.43% of their emails - the main ones they use are 👑 🙌 🎉 😍 🤩 👀.
We display here a overview of British Corner Shop email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Enjoy DOUBLE REWARD POINTS all weekend! 🎉🎉' and 'Brit Kits - now starring Percy Pig! 🐷'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.britishcornershop.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject length
What about
British Corner Shop
then?
With their average of
54
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
British Corner Shop
gets a score of
-3.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Trustpilot
Most common words
we - think - you - need - Save - loved-ones
Emoji use in subject lines
Most popular emojis
👑 - 🙌 - 🎉 - 😍 - 🤩 - 👀
👑 - 🙌 - 🎉 - 😍 - 🤩 - 👀
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Enjoy DOUBLE REWARD POINTS all weekend! 🎉🎉
Email from
British Corner Shop
Brit Kits - now starring Percy Pig! 🐷
Email from
British Corner Shop
10% OFF EVERYTHING THIS JUBILEE WEEKEND 👑
Email from
British Corner Shop
🇬🇧 Are you missing your favourite British food? Here at British Corner Shop, our mission is to reunite British Food Lovers around the world with the goodies they crave from the U.K. ⭐ Worldwide delivery to your door ⭐ Thousands of British products ⭐ Rated 'Excellent' on Trustpilot ⭐ Over 500,000 happy customers ⭐ Tracked and insured courier service So, whether you're yearning for crumpets or miss a proper brew - why not take a look at our range today?
Feed Ad from
British Corner Shop
Feed Ad from
British Corner Shop
*BREAKING NEWS*Crumpets are back on the menu for our EU customers!After many months of hard work, we're so pleased to let you know that we can finally reunite you all with your favourite British bakery delights (think tea cakes, scones, Welsh cakes and of course CRUMPETS), thanks to M&S :).Our bakery offering is even better than it was pre-Brexit and now includes delicious new editions like hot cross buns, bagels, mini bites and even the famous Colin the Caterpillar cake 🐛🍰.So, check out the range today and you could be enjoying a buttery British crumpet in no time! #GuessWhosBack #OnlyCrumpetsWillDo
Feed Ad from
British Corner Shop
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Email Marketing, if you strip everything else from your digital marketing strategy, can be the sole breadwinner in terms of sales and revenue for your ecommerce business.
