Schoolyard Snacks

Marketing Strategy Breakdown

Logo of
Schoolyard Snacks
An overview of
Schoolyard Snacks
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Schoolyard Snacks

- Ecommerce marketing strategy

Here are some marketing takeaways for Schoolyard Snacks.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Schoolyard Snacks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 68.86% of their emails - the main ones they use are 😱 🔥 🎉 🥰 ⌛ 😍.

We display here a overview of Schoolyard Snacks email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '⏳Sale codes will be gone after today…' and 'Got Cereal?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://schoolyardsnacks.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Schoolyard Snacks

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Schoolyard Snacks

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1290.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Schoolyard Snacks

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

WHY... - 25% - gift - Your - Became - goes

Emoji use in subject lines

68.86
% of subject lines have emojis

Most popular emojis

😱 - 🔥 - 🎉 - 🥰 - ⌛ - 😍

😱 - 🔥 - 🎉 - 🥰 - ⌛ - 😍

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Schoolyard Snacks

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Featured Email Marketing Assets from

Schoolyard Snacks

⏳Sale codes will be gone after today…

⏳Sale codes will be gone after today…

Email from

Schoolyard Snacks

Got Cereal?

Got Cereal?

Email from

Schoolyard Snacks

10% OFF…

10% OFF…

Email from

Schoolyard Snacks

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Featured Ads and Paid Media Examples from

Schoolyard Snacks

Schoolyard Snacks
Schoolyard Snacks

Feed Ad from

Schoolyard Snacks

Schoolyard Snacks
Schoolyard Snacks

Feed Ad from

Schoolyard Snacks

Schoolyard Snacks
Schoolyard Snacks

Feed Ad from

Schoolyard Snacks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://schoolyardsnacks.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Schoolyard Snacks
domain SEO authority.

It shows the power of
Schoolyard Snacks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://schoolyardsnacks.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://schoolyardsnacks.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://schoolyardsnacks.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://schoolyardsnacks.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

24347
One of the most important metrics for
Schoolyard Snacks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12119
) and their Domain Rating.

Total Keywords

12119
Why does this matter for
Schoolyard Snacks
SEO strategy? 

This is the total number of keywords where 
Schoolyard Snacks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

835
The total number of domain who have a link to  
Schoolyard Snacks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6296
What's a backlink? A link from another domain that redirect to  
Schoolyard Snacks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5817

Backlinks NoFollow

4193

Backlinks Redirect

477

Backlinks Images

502

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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widgets

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Apple Pay

The website accepts payments with Apple Pay.

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Cartloop

Conversational text marketing platform.

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Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

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Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

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Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Fomo

Fomo

Social proof selling tool.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Universal Analytics

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analytics

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"It's
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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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Related Industries

Snacks

brands overview

Snacks are typical food to enjoy between meals in general, but you can consume them at any time during the day. Many people snack at least once during the course of a day, and there are several reasons why. The most common scenario is that our stomachs start growling a few hours after our last meal.

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brands overview

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brands →

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