Chewy
Marketing Strategy Breakdown

Logo of
Chewy
An overview of
Chewy
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Pet
ecommerce industry.

Chewy
Ecommerce Marketing Strategy

Here are some marketing takeaways for Chewy.

We display here a overview of Chewy email marketing strategy - along with other brands from the Pet industry.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Chewy
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Chewy

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Chewy

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Chewy

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Featured Email Marketing Assets from

Chewy

Email from

Chewy

Email from

Chewy

Email from

Chewy

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Featured Ads and Paid Media Examples from

Chewy

Chewy
Chewy

You can never have enough of their favorites. Find everything your pet needs and wants and get fast, free delivery!

Milo's Kitchen Chicken Meatballs Dog Treats, 10-oz bag

Milo's Kitchen Chicken Meatballs Dog Treats, 10-oz bag

Feed Ad from

Chewy

Chewy
Chewy

Don't wait 'til it's too late. Stock up now and save 35% on your first Autoship order of pet faves.

Purina Beneful Baked Delights Snackers with Apples, Carrots, Peas & Peanut Butter Dog Treats, 9.5-oz bag

Purina Beneful Baked Delights Snackers with Apples, Carrots, Peas & Peanut Butter Dog Treats, 9.5-oz bag

Feed Ad from

Chewy

Chewy
Chewy

Summer's here! Get set with Camp Chewy gear and outfits to stay cool, go places and catch some rays with your pet.

Summer Must-Haves for Pets are Here!

Summer Must-Haves for Pets are Here!

Feed Ad from

Chewy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.chewy.com/

Domain Rating

This is the overall metric that matters most, as it sets
Chewy
domain SEO authority.

It shows the power of
Chewy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.chewy.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.chewy.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.chewy.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.chewy.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1204763
One of the most important metrics for
Chewy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2028
) and their Domain Rating.

Total Keywords

2028
Why does this matter for
Chewy
SEO strategy? 

This is the total number of keywords where 
Chewy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4528
The total number of domain who have a link to  
Chewy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4131
What's a backlink? A link from another domain that redirect to  
Chewy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3670093

Backlinks NoFollow

3618911

Backlinks Redirect

688351

Backlinks Images

49828

Backlinks Frame

1637322

Backlinks Form

48

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Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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