You can access here some of the data we collect on Sojos ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Their ecommerce email marketing strategy seems to be ok, regarding some of the datapoints we collected (we display some here, but not all of them). On average for every brand within the platform, we gather an Email Performance Score. For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

On Panoramata, we gather and analyze the entire Sojos email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, one of them was 'Account details for erickwiegand1904 at Sojos'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.sojos.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.