Sojos

Marketing Strategy Breakdown

Logo of
Sojos
An overview of
Sojos
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Sojos

- Ecommerce marketing strategy

You can access here some of the data we collect on Sojos ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Their ecommerce email marketing strategy seems to be ok, regarding some of the datapoints we collected (we display some here, but not all of them). On average for every brand within the platform, we gather an Email Performance Score. For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

On Panoramata, we gather and analyze the entire Sojos email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, one of them was 'Account details for erickwiegand1904 at Sojos'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.sojos.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Sojos

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Sojos

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

999.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sojos

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Sojos - at - erickwiegand1904 - for - details - Account

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Sojos

with Panoramata

Featured Email Marketing Assets from

Sojos

Account details for erickwiegand1904 at Sojos

Account details for erickwiegand1904 at Sojos

Email from

Sojos

Email from

Sojos

Email from

Sojos

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Sojos

Sojos
Sojos

Feed Ad from

Sojos

Sojos
Sojos

Feed Ad from

Sojos

Sojos
Sojos

Feed Ad from

Sojos

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.sojos.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Sojos
domain SEO authority.

It shows the power of
Sojos
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.sojos.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.sojos.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.sojos.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.sojos.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10996
One of the most important metrics for
Sojos
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2183
) and their Domain Rating.

Total Keywords

2183
Why does this matter for
Sojos
SEO strategy? 

This is the total number of keywords where 
Sojos
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Sojos
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

70072
What's a backlink? A link from another domain that redirect to  
Sojos
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

70039

Backlinks NoFollow

2835

Backlinks Redirect

23

Backlinks Images

4229

Backlinks Frame

6

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

Discover the best way to track brands (like

Sojos

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Wellness

Pet

More details →

Marleybones

Pet

More details →

Cat Person

Pet

More details →

West & Willow

Pet

More details →

Pusheen Box

Pet

More details →

Related Insights

Staff Picks Emails - Marketing Inspiration and Examples

Staff Picks Email is a way to feature your staff's favorite or most used product within your brand which can be appealing to your audience. This is also a great way to introduce your team, your mission, and your project.

Marketing
Staff Picks Emails - Marketing Inspiration and Examples

9 Best eCommerce Tools For Competitor Analysis

Using some of the best e-commerce tools helps you know exactly who your competitors are, what they do, how they do, the campaigns they run, the target audiences they are trying to reach out to, and more. 

Marketing
9 Best eCommerce Tools For Competitor Analysis

What Makes E-commerce Brands Good for Subscription?

Adding a subscription model to e-commerce only makes your brand reign in new customers, helps you make more sales per customer (and hence more revenue per customer), and increases profitability.

Marketing
What Makes E-commerce Brands Good for Subscription?

Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

Ready to dive in?
Get started today.