Republic of Cats

Marketing Strategy Breakdown

Logo of
Republic of Cats
An overview of
Republic of Cats
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Republic of Cats

- Ecommerce marketing strategy

There’s a lot to learn from Republic of Cats ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Republic of Cats improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 72.73% of their emails - the main ones they use are 😻 🎉 📦 🎁 ✨ 💩.

We display here a overview of Republic of Cats email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Find out why our citizens rate us 5 stars ✨' and 'Fussy cats should be rewarded: 80% off 🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://www.republicofcats.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Republic of Cats

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Republic of Cats

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

286.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Republic of Cats

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

out - why - our - citizens - £1.50 - cat

Emoji use in subject lines

72.73
% of subject lines have emojis

Most popular emojis

😻 - 🎉 - 📦 - 🎁 - ✨ - 💩

😻 - 🎉 - 📦 - 🎁 - ✨ - 💩

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Republic of Cats

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Featured Email Marketing Assets from

Republic of Cats

Find out why our citizens rate us 5 stars ✨

Find out why our citizens rate us 5 stars ✨

Email from

Republic of Cats

Fussy cats should be rewarded: 80% off 🎁

Fussy cats should be rewarded: 80% off 🎁

Email from

Republic of Cats

80% off for your cat🐈

80% off for your cat🐈

Email from

Republic of Cats

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Featured Ads and Paid Media Examples from

Republic of Cats

Republic of Cats
Republic of Cats

Feed Ad from

Republic of Cats

Republic of Cats
Republic of Cats

Feed Ad from

Republic of Cats

Republic of Cats
Republic of Cats

Feed Ad from

Republic of Cats

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.republicofcats.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Republic of Cats
domain SEO authority.

It shows the power of
Republic of Cats
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.republicofcats.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://www.republicofcats.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://www.republicofcats.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://www.republicofcats.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5561
One of the most important metrics for
Republic of Cats
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
445
) and their Domain Rating.

Total Keywords

445
Why does this matter for
Republic of Cats
SEO strategy? 

This is the total number of keywords where 
Republic of Cats
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

237
The total number of domain who have a link to  
Republic of Cats
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Republic of Cats
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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A published Unbounce page.

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analytics

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Chargebee

Chargebee

Subscription billing and payment software.

payment

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

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analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Iterate

Iterate

website and email surveys system.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Postmark

Postmark

Email delivery for web apps.

mx

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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, all in one"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

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brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

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