Clearly

Marketing Strategy Breakdown

Logo of
Clearly
An overview of
Clearly
Marketing Strategy data - their Email Marketing Strategy (some of their
Trustpilot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Clearly

- Ecommerce marketing strategy

There’s a lot to learn from Clearly ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Clearly improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Trustpilot .

Fun fact - they're using emojis in 36.36% of their emails - the main ones they use are ⚽ ✨ 🏈 🎾 🥅 ❤️.

We display here a overview of Clearly email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Last chance to score free sunnies' and 'Take your contacts out on the town'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.clearly.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Clearly

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
38.0
characters

What about

Clearly

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

666.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clearly

 gets a score of

-5.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Trustpilot

Most common words

on - us: - $15 - off - What - your

Emoji use in subject lines

36.36
% of subject lines have emojis

Most popular emojis

⚽ - ✨ - 🏈 - 🎾 - 🥅 - ❤️

⚽ - ✨ - 🏈 - 🎾 - 🥅 - ❤️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Clearly

Featured Email Marketing Assets from

Clearly

Last chance to score free sunnies

Last chance to score free sunnies

Email from

Clearly

Take your contacts out on the town

Take your contacts out on the town

Email from

Clearly

Why shop with us? For starters here's $12off

Why shop with us? For starters here's $12off

Email from

Clearly

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Clearly

Featured Ads and Paid Media Assets from

Clearly

Clearly
Clearly

We think these would look great on you! 👓

Bolon BL6022 Golden Black

Bolon BL6022 Golden Black

Feed Ad from

Clearly

Clearly
Clearly

We think these would look great on you! 👓

Bolon BL6015 Tortoise Gold

Bolon BL6015 Tortoise Gold

Feed Ad from

Clearly

Clearly
Clearly

We think these would look great on you! 👓

Bolon BL6021 Golden

Bolon BL6021 Golden

Feed Ad from

Clearly

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.clearly.com.au/

Domain Rating

40
This is the overall metric that matters most, as it sets
Clearly
domain SEO authority.

It shows the power of
Clearly
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.clearly.com.au/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://www.clearly.com.au/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://www.clearly.com.au/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://www.clearly.com.au/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

36148
One of the most important metrics for
Clearly
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14497
) and their Domain Rating.

Total Keywords

14497
Why does this matter for
Clearly
SEO strategy? 

This is the total number of keywords where 
Clearly
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Clearly
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

36043
What's a backlink? A link from another domain that redirect to  
Clearly
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

35536

Backlinks NoFollow

8488

Backlinks Redirect

459

Backlinks Images

4870

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Clearly

Softwares and Marketing eCommerce Stack

Coming soon.

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Vitaly

Accessories

More details →

Goulet Pens

Accessories

More details →

Ici Présent!

Accessories

More details →

Fangamer

Accessories

More details →

CamelBak

Accessories

More details →

FORVR Mood

Accessories

More details →

Related Insights

Email Marketing & Jewelry Brand - A Review for the Holiday Season & BFCM

Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.

Marketing
Email Marketing & Jewelry Brand - A Review for the Holiday Season & BFCM

Welcome Flow Email examples and best practices for Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let us analyze how they are structured as we show you some great examples from brands we love.

Marketing
Welcome Flow Email examples and best practices for Jewelry Industry

World Kindness Day ideas to share with your email subscribers

We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. ‍Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers. 

Marketing
World Kindness Day ideas to share with your email subscribers

Related Industries

Glasses

brands overview

Companies in the glasses industry manufacture ophthalmic products including contact lenses, prescription glasses frames and lenses, and sunglasses. Some of the perks you’ll enjoy when wearing glasses are improved visual acuity as it is an excellent choice for correcting refractive errors. They are reliable protection for your eyes against the sun and pollution. They are also stable, comfortable to wear, affordable, and easy to maintain.

Glasses
brands →

Contact Lenses

brands overview

Contact lenses, or simply contacts, are thin, clear plastic disks placed directly on the surface of the eyes. Contacts provide a safe and effective way to correct vision when used with care and proper supervision. 

Contact Lenses
brands →

Accessories

brands overview

Accessories
brands →

Ready to dive in?
Get started today.