Curlsmith

Marketing Strategy Breakdown

Logo of
Curlsmith
An overview of
Curlsmith
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Curlsmith

- Ecommerce marketing strategy

Here are some marketing takeaways for Curlsmith.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Curlsmith improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 71.88% of their emails - the main ones they use are 💪 🎁 🔨 🐣 ❗ 🤫.

On Panoramata, we gather and analyze the entire Curlsmith email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🥱 Protect your curls while sleeping' and 'Finding your moisture balance + 59ml Shine Gift last few days 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://uk.curlsmith.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Curlsmith

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Curlsmith

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2436.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Curlsmith

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

- - Absolute - Must - Have - Damaged - to

Emoji use in subject lines

71.88
% of subject lines have emojis

Most popular emojis

💪 - 🎁 - 🔨 - 🐣 - ❗ - 🤫

💪 - 🎁 - 🔨 - 🐣 - ❗ - 🤫

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Curlsmith

with Panoramata

Featured Email Marketing Assets from

Curlsmith

🥱 Protect your curls while sleeping

🥱 Protect your curls while sleeping

Email from

Curlsmith

Finding your moisture balance + 59ml Shine Gift last few days 👀

Finding your moisture balance + 59ml Shine Gift last few days 👀

Email from

Curlsmith

🎉 QUEEN'S PLATINUM JUBILEE: 20% off sitewide!

🎉 QUEEN'S PLATINUM JUBILEE: 20% off sitewide!

Email from

Curlsmith

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Curlsmith

Curlsmith
Curlsmith

You love our Strength Recipes — now get them in one place! Our NEW Strength Kit is curated with 4 products that will help damaged curls bounce back!

Get Your Bounce Back

Get Your Bounce Back

Feed Ad from

Curlsmith

Curlsmith
Curlsmith

Feed Ad from

Curlsmith

Curlsmith
Curlsmith

Feed Ad from

Curlsmith

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://uk.curlsmith.com/

Domain Rating

42
This is the overall metric that matters most, as it sets
Curlsmith
domain SEO authority.

It shows the power of
Curlsmith
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://uk.curlsmith.com/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://uk.curlsmith.com/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://uk.curlsmith.com/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://uk.curlsmith.com/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6075
One of the most important metrics for
Curlsmith
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2036
) and their Domain Rating.

Total Keywords

2036
Why does this matter for
Curlsmith
SEO strategy? 

This is the total number of keywords where 
Curlsmith
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2
The total number of domain who have a link to  
Curlsmith
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

400
What's a backlink? A link from another domain that redirect to  
Curlsmith
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

400

Backlinks NoFollow

223

Backlinks Redirect

0

Backlinks Images

37

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Curlsmith

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Covey

Personal Care

More details →

Solaris Laboratories

Personal Care

More details →

Rudy's Barbershop

Personal Care

More details →

NewBeauty

Personal Care

More details →

grüum

Personal Care

More details →

Beauty Bay

Personal Care

More details →

Related Insights

How to Learn From Your Competitor Ads In eCommerce

While it's important to learn from your competitors, it's also important to be original. Don't just copy what they're doing. Instead, use their strategies as inspiration to create your own unique ad campaigns.

Marketing
How to Learn From Your Competitor Ads In eCommerce

Email Marketing & Jewelry Brand - A Review for the Holiday Season & BFCM

Email marketing for Jewelry Industry is one of the best practices to reach, inform and engage with your audience. We jsut published a video reviewing the best practices of the industry - using brands emails newsletters such as Ana Luisa, Kimaï and Mejuri, just after Black Friday Cyber Monday (BFCM) and at the peak of the holiday season.

Marketing
Email Marketing & Jewelry Brand - A Review for the Holiday Season & BFCM

Email Marketing Competitor Benchmarking Intelligence: A Guide

Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.

Marketing
Email Marketing Competitor Benchmarking Intelligence: A Guide

Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.