Siwon

Marketing Strategy Breakdown

Logo of
Siwon
An overview of
Siwon
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Siwon

- Ecommerce marketing strategy

Interested to gather some elements regarding Siwon ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 👋 🪁 👦.

On Panoramata, we gather and analyze the entire Siwon email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '¿Con qué personaje Disney tendrías una aventura?' and 'Break necks with your face 👦 before the discount expires!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 4 on https://www.getsiwon.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Siwon

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
50.0
characters

What about

Siwon

then?

With their average of

50

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2674.68
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Siwon

 gets a score of

-5.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

personaje - Disney - tendr - as - Break - on

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

👋 - 🪁 - 👦

👋 - 🪁 - 👦

Let's take a moment to review their emoji use. Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Siwon

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Featured Email Marketing Assets from

Siwon

¿Con qué personaje Disney tendrías una aventura?

¿Con qué personaje Disney tendrías una aventura?

Email from

Siwon

Break necks with your face 👦 before the discount expires!

Break necks with your face 👦 before the discount expires!

Email from

Siwon

Handsomefyer con stock de nuevo – píllatelo antes de que vuele 🪁

Handsomefyer con stock de nuevo – píllatelo antes de que vuele 🪁

Email from

Siwon

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Featured Ads and Paid Media Examples from

Siwon

Siwon
Siwon

Feed Ad from

Siwon

Siwon
Siwon

Feed Ad from

Siwon

Siwon
Siwon

Feed Ad from

Siwon

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.getsiwon.com/

Domain Rating

4
This is the overall metric that matters most, as it sets
Siwon
domain SEO authority.

It shows the power of
Siwon
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.getsiwon.com/
, as their domain authority is
4
, their score can be considered under average.

Here, for
https://www.getsiwon.com/
, as their domain authority is
4
, their score can be considered average.

Here, for
https://www.getsiwon.com/
, as their domain authority is
4
, their score can be considered pretty good! 🙌

Here, for
https://www.getsiwon.com/
, as their domain authority is
4
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

830
One of the most important metrics for
Siwon
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
412
) and their Domain Rating.

Total Keywords

412
Why does this matter for
Siwon
SEO strategy? 

This is the total number of keywords where 
Siwon
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2
The total number of domain who have a link to  
Siwon
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

29
What's a backlink? A link from another domain that redirect to  
Siwon
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

29

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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