Democrats

Marketing Strategy Breakdown

Logo of
Democrats
An overview of
Democrats
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendgrid
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Politics
ecommerce industry.

Democrats

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Democrats ecommerce marketing strategy - and from other brands from the Politics industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .

Fun fact - they're using emojis in 44654% of their emails - the main ones they use are 🌈 🚨 ⏰ ⭐ 💌 🔴.

We display here a overview of Democrats email marketing strategy - along with other brands from the Politics industry. Amongst their last emails sent, two of them were 'I'm asking you to dig deep:' and 'Recent polling out of New Hampshire →'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://democrats.org/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Democrats

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
42.0
characters

What about

Democrats

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

462.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Democrats

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendgrid

Most common words

Welcome - Monday - you - [RESPONSE - from - take

Emoji use in subject lines

3.4
% of subject lines have emojis

Most popular emojis

🌈 - 🚨 - ⏰ - ⭐ - 💌 - 🔴

🌈 - 🚨 - ⏰ - ⭐ - 💌 - 🔴

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Democrats

Featured Email Marketing Assets from

Democrats

I'm asking you to dig deep:

I'm asking you to dig deep:

Email from

Democrats

Recent polling out of New Hampshire →

Recent polling out of New Hampshire →

Email from

Democrats

Just ONE seat →

Just ONE seat →

Email from

Democrats

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Democrats

Featured Ads and Paid Media Assets from

Democrats

Democrats
Democrats

Feed Ad from

Democrats

Democrats
Democrats

Feed Ad from

Democrats

Democrats
Democrats

Feed Ad from

Democrats

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://democrats.org/

Domain Rating

78
This is the overall metric that matters most, as it sets
Democrats
domain SEO authority.

It shows the power of
Democrats
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://democrats.org/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://democrats.org/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://democrats.org/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://democrats.org/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

86262
One of the most important metrics for
Democrats
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
65177
) and their Domain Rating.

Total Keywords

65177
Why does this matter for
Democrats
SEO strategy? 

This is the total number of keywords where 
Democrats
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

24953
The total number of domain who have a link to  
Democrats
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3108528
What's a backlink? A link from another domain that redirect to  
Democrats
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3105761

Backlinks NoFollow

134965

Backlinks Redirect

1529

Backlinks Images

340112

Backlinks Frame

175

Backlinks Form

111

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Democrats

Softwares and Marketing eCommerce Stack

Customer.io

Customer.io

Email people automatically based on what they do (or don't do) in your app.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

Discover →More details →
Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

Discover →More details →
Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
Shopify Unlimited

Shopify Unlimited

Shopify Unlimited Version

shop

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

Discover →More details →
Yoast SEO Premium

Yoast SEO Premium

Premium version of the Yoast WordPress Plugin.

widgets

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

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