Elizabeth Arden
Marketing Strategy Breakdown

Logo of
Elizabeth Arden
An overview of
Elizabeth Arden
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Elizabeth Arden
Ecommerce Marketing Strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Elizabeth Arden.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Elizabeth Arden improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 35.71% of their emails - the main ones they use are ✨ 💐 💋 💧 🙌 ⭐.

On Panoramata, we gather and analyze the entire Elizabeth Arden email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Hyaluronic Acid Best Sellers for Dewy Skin' and 'Up to 25% OFF Your Summer Skincare routine! 🏖'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.elizabetharden.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Elizabeth Arden
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Elizabeth Arden

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2529.07
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Elizabeth Arden

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

1 - Get - 1 - FREE - Youthful - Gift:

Emoji use in subject lines

35.71
% of subject lines have emojis

Most popular emojis

✨ - 💐 - 💋 - 💧 - 🙌 - ⭐

✨ - 💐 - 💋 - 💧 - 🙌 - ⭐

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Elizabeth Arden

with Panoramata

Featured Email Marketing Assets from

Elizabeth Arden

Hyaluronic Acid Best Sellers for Dewy Skin

Hyaluronic Acid Best Sellers for Dewy Skin

Email from

Elizabeth Arden

Up to 25% OFF Your Summer Skincare routine! 🏖

Up to 25% OFF Your Summer Skincare routine! 🏖

Email from

Elizabeth Arden

Did You Get 25% OFF Your Summer Skincare Yet? 🏖

Did You Get 25% OFF Your Summer Skincare Yet? 🏖

Email from

Elizabeth Arden

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Elizabeth Arden

Elizabeth Arden
Elizabeth Arden

Feed Ad from

Elizabeth Arden

Elizabeth Arden
Elizabeth Arden

Feed Ad from

Elizabeth Arden

Elizabeth Arden
Elizabeth Arden

Feed Ad from

Elizabeth Arden

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.elizabetharden.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Elizabeth Arden
domain SEO authority.

It shows the power of
Elizabeth Arden
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

85882
One of the most important metrics for
Elizabeth Arden
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24244
) and their Domain Rating.

Total Keywords

24244
Why does this matter for
Elizabeth Arden
SEO strategy? 

This is the total number of keywords where 
Elizabeth Arden
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Elizabeth Arden
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Elizabeth Arden
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Next live session: How To Prepare Your Marketing for Christmas & New Year

Upcoming Learning Session - Online Webinar - 13th Nov.
Join us for an exclusive event where you’ll get best practices for your Christmas & New Year marketing strategy! Whether you have 6 months to prep or 6 days to create and launch campaigns, there’s something here for you to learn! 🎉

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

track discounts

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Elizabeth Arden

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Bubble

Personal Care

More details →

Beauty Heroes

Personal Care

More details →

Flamingo

Personal Care

More details →

Mademoiselle Agathe

Personal Care

More details →

Keys Soulcare

Personal Care

More details →

TOCCA

Personal Care

More details →

Related Insights

Heights marketing strategies - social proofs, regular content delivery, sharing conversations

Just like any industry, supplement brands face a lot of challenges in marketing their products and reaching qualified audiences. Let’s take a peek at some clever ways in which Heights has achieved its height today on the market.

Marketing
Heights marketing strategies - social proofs, regular content delivery,  sharing conversations

Eyewear Industry: Email Marketing Best Practices

Fashion or functionality? Eyeglass wearers used to have to choose between the two. New and revolutionary players have reframed the landscape, so to speak. We've analyzed emails sent by some of the popular eyewear DTC brands and compiled a list of top tips to apply in your email marketing strategy.

Marketing
Eyewear Industry: Email Marketing Best Practices

How to Find and Manage eCommerce Paid Ads Marketing Agency

If you’d like to level up your e-commerce efforts, chances are that you’ll not only consider paid advertising (mainly on Google, Facebook, Instagram, and others) but also look out for a paid ads agency. Since not all paid ads agencies are built the same, here’s how to find and manage e-commerce paid ads marketing agencies

Marketing
How to Find and Manage eCommerce Paid Ads Marketing Agency

Related Industries

Cosmetics

brands overview

Cosmetics
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.