Elizabeth Arden

Marketing Strategy Breakdown

Logo of
Elizabeth Arden
An overview of
Elizabeth Arden
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Elizabeth Arden

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Elizabeth Arden.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Elizabeth Arden improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 35.71% of their emails - the main ones they use are ✨ 💐 💋 💧 🙌 ⭐.

On Panoramata, we gather and analyze the entire Elizabeth Arden email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Hyaluronic Acid Best Sellers for Dewy Skin' and 'Up to 25% OFF Your Summer Skincare routine! 🏖'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.elizabetharden.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Elizabeth Arden

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Elizabeth Arden

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2529.07
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Elizabeth Arden

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

1 - Get - 1 - FREE - Youthful - Gift:

Emoji use in subject lines

35.71
% of subject lines have emojis

Most popular emojis

✨ - 💐 - 💋 - 💧 - 🙌 - ⭐

✨ - 💐 - 💋 - 💧 - 🙌 - ⭐

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Elizabeth Arden

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Featured Email Marketing Assets from

Elizabeth Arden

Hyaluronic Acid Best Sellers for Dewy Skin

Hyaluronic Acid Best Sellers for Dewy Skin

Email from

Elizabeth Arden

Up to 25% OFF Your Summer Skincare routine! 🏖

Up to 25% OFF Your Summer Skincare routine! 🏖

Email from

Elizabeth Arden

Did You Get 25% OFF Your Summer Skincare Yet? 🏖

Did You Get 25% OFF Your Summer Skincare Yet? 🏖

Email from

Elizabeth Arden

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Featured Ads and Paid Media Examples from

Elizabeth Arden

Elizabeth Arden
Elizabeth Arden

Feed Ad from

Elizabeth Arden

Elizabeth Arden
Elizabeth Arden

Feed Ad from

Elizabeth Arden

Elizabeth Arden
Elizabeth Arden

Feed Ad from

Elizabeth Arden

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.elizabetharden.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Elizabeth Arden
domain SEO authority.

It shows the power of
Elizabeth Arden
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.elizabetharden.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

85882
One of the most important metrics for
Elizabeth Arden
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24244
) and their Domain Rating.

Total Keywords

24244
Why does this matter for
Elizabeth Arden
SEO strategy? 

This is the total number of keywords where 
Elizabeth Arden
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Elizabeth Arden
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Elizabeth Arden
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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