Versed

Marketing Strategy Breakdown

Logo of

Versed

Shop Versed Skincare cleansers, moisturizers, serums, masks, and treatments for under $25. Get your clean, cruelty-free, vegan skin products.

An overview of

Versed

Marketing Strategy data - their Email Marketing Strategy (some of their

Listrak

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Personal Care

ecommerce industry.

Visit their website →

Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Video Analysis
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

Versed

- Ecommerce marketing strategy

There’s a lot to learn from Versed ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Versed improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 20.74% of their emails - the main ones they use are 💙 🌟 ☀️ 🧪 🍁 💧.

On Panoramata, we gather and analyze the entire Versed email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Vitamin C: The OG for glowing firm skin' and 'Activate your Versed account'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://versedskin.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Versed

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

37.0

characters

What about

Versed

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

975.30

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-2.0

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Versed

gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

S-a-l-e - Last - holiday - the - cleanser - season

Emoji use in subject lines

20.74

% of subject lines have emojis

Featured Email Marketing Assets from

Versed

Vitamin C: The OG for glowing firm skin

Email from

Versed

Activate your Versed account

Email from

Versed

Attn: You're on the list.

Email from

Versed

Featured Ads and Paid Media Assets from

Versed

Clear up acne, brighten dull skin, and smooth signs of aging with skincare that works. See for yourself with 10% off your first purchase.

Sun Day Best

Feed Ad from

Versed

High-performance skincare for everyone, results for all. Get free shipping when you spend $35+.

Press Restart

Feed Ad from

Versed

You already know you love it. Save 10% when you subscribe to your favorite products.

Sun Day Best

Feed Ad from

Versed

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://versedskin.com/

Domain Rating

This is the overall metric that matters most, as it sets

Versed

domain SEO authority.

It shows the power of

Versed

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://versedskin.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://versedskin.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://versedskin.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://versedskin.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

73205

One of the most important metrics for

Versed

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

36462

) and their Domain Rating.

Total Keywords

36462

Why does this matter for

Versed

SEO strategy?

This is the total number of keywords where

Versed

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1712

The total number of domain who have a link to

Versed

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

53870

What's a backlink? A link from another domain that redirect to

Versed

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

42519

Backlinks NoFollow

8342

Backlinks Redirect

Backlinks Images

8293

Backlinks Frame

Backlinks Form

10847

Softwares and Marketing eCommerce Stack

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Versed

Marketing Strategy Breakdown

Versed

- Ecommerce marketing strategy

Versed

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Versed

Featured Email Marketing Assets from

Versed

Download our free 104 Email Marketing Ideas playbook, including

Versed

Featured Ads and Paid Media Assets from

Versed

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://versedskin.com/

Need more assets?Unlock all the assets on

Versed

Softwares and Marketing eCommerce Stack

Ready to dive in?Get started today.

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