KVD Beauty

Marketing Strategy Breakdown

Logo of
KVD Beauty
An overview of
KVD Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

KVD Beauty

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for KVD Beauty? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help KVD Beauty improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of KVD Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Skin to sink your teeth into' and '3 cult hits. Thousands of reviews. Scores of stars.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.kvdveganbeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

KVD Beauty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

KVD Beauty

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1293.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

KVD Beauty

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

60% - OFF - a - full-size - KIT - 40%

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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KVD Beauty

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Featured Email Marketing Assets from

KVD Beauty

Skin to sink your teeth into

Skin to sink your teeth into

Email from

KVD Beauty

3 cult hits. Thousands of reviews. Scores of stars.

3 cult hits. Thousands of reviews. Scores of stars.

Email from

KVD Beauty

Your base. Your way.

Your base. Your way.

Email from

KVD Beauty

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Featured Ads and Paid Media Examples from

KVD Beauty

KVD Beauty
KVD Beauty

Feed Ad from

KVD Beauty

KVD Beauty
KVD Beauty

Feed Ad from

KVD Beauty

KVD Beauty
KVD Beauty

Feed Ad from

KVD Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kvdveganbeauty.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
KVD Beauty
domain SEO authority.

It shows the power of
KVD Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kvdveganbeauty.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.kvdveganbeauty.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.kvdveganbeauty.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.kvdveganbeauty.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

104709
One of the most important metrics for
KVD Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24305
) and their Domain Rating.

Total Keywords

24305
Why does this matter for
KVD Beauty
SEO strategy? 

This is the total number of keywords where 
KVD Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4556
The total number of domain who have a link to  
KVD Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

39979
What's a backlink? A link from another domain that redirect to  
KVD Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

39415

Backlinks NoFollow

13429

Backlinks Redirect

564

Backlinks Images

11305

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Dynamic Yield

Automated conversion optimization and content personalization.

analytics

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Listrak

Listrak

Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

analytics

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Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

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SpeedCurve

SpeedCurve

Monitoring of the front-end performance of a website

analytics

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