Interested to gather some elements regarding Froothie ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Froothie improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Active campaign (an automation tool based on email marketing, but not specialized in ecommerce, so they're probably missing on some ecommerce automations).

Fun fact - they're using emojis in 46.67% of their emails - the main ones they use are 🤩 🧡 🥛 ✨ 🙊 🥦.

We display here a overview of Froothie email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Last-minute Mother's Day Gift She'll Adore (and You'll Want to Steal) 🧡' and 'Golden milk: benefits and how to make it 🥛 ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://froothie.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.